In the past, marketing was concerned mainly with print ads, and focusing on specific groups of potential customers. While targeted ads continue to be used, they have evolved with the advancement of technology. In the late 1990s, the first ads to employ data tracking to better understand when, where and how traffic was generated were developed.
Marketing careers have changed in scope and responsibility as the need to understand howto effectively and persuasively communicate across platforms and cultures has grown. This is especially true for established companies whose previous methods are no longer working as well as they once did. For Pace University Online Degrees, the story of Burberry, the luxury fashion company, exemplifies an established brand that has changed its creative direction in order to engage new audiences. Also Read
