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Apart from online shopping, digital marketing has also spread its footprint in education and medical facilities. Now that the use of digital marketing is increasing, employment opportunities are also developing rapidly in it.
There is a lot of opportunity in digital marketing in the future. In this period of recession, this is the area that has the lowest probability of a recession. Its growth will not slow down even in a recession.
Now people have lost their connection with newspapers and don’t have much time to watch television. Most people prefer to spend their time using mobiles on the Internet. Because of these social sites but are more affected by the advertisements shown.
If a product or group is to reach more people, then online digital marketing can be delivered to as many people as possible, using online digital marketing for less money than newspapers and TV.
According to the Cisco Visual Networking Index (VNI) report, people in India are now showing more eagerness to buy from the internet than to go and buy the goods themselves. This is the reason why 90 percent of companies in India are spending 15 percent of their total income on digital marketing. Such statistics only show that as the dependency of people on the Internet is increasing, the opportunities for employment in digital marketing are also increasing at a rapid pace.
Careers and Job Opportunities in Digital Marketing
After growing the opportunities in digital marketing, many institutes are offering digital marketing courses in delhi. An MBA in Digital Marketing can also be done from Universities. Apart from this, online courses are also available. There are many online video courses on YouTube and various social media from which digital marketing can be learned.
There is no need for any qualification to learn digital marketing. Nor is there so much need to take any special course, yet if one wants to take a course in digital marketing, then many digital marketing institutes are short-term in digital marketing. These courses include SEO, SEM, SMO, Content marketing, email marketing, mobile marketing, etc,
For this, education up to 12th is required from any stream. For doing MBA in digital marketing, you need to graduate from any stream.
After learning digital marketing, you can get jobs in banking, tourism, hospitality, IT, media, consultancy, market research, PSUs, PR and advertising, multinational companies, and retail sectors in a very good salary package.
Digital marketing through shopping has now spread its foot in the field of education as well. Digital marketing is a boon for online start-ups. In earlier times, people could reach their products to a limited number of people. But in the era of the internet, with the help of digital marketing, you can reach your brand to more people very quickly. He further states that in today's all companies need digital participation. If he does not digitally update himself, then he will not be able to compete with other companies in the internet era.
In the coming three to four years, digital marketing professionals are needed not only in companies but also politically. Most politicians are now hiring digital professionals to improve and market their image. Anurag cites his eLearning website, stating that he needs these digital marketing professionals to reach the study material of his websites. These professionals market the study material of my websites on many social media platforms and reach people.
In India, the salary at the fresher level in digital marketing is 18 to25 thousand, according to the experience, it gradually increases in the coming time. Also, there are substantial employment opportunities in digital marketing, both on a professional and freelancer basis.
Various Positions in Digital Marketing
There is a lot of employment in the digital marketing sector at different levels in times to come. There are many important positions of digital marketing, without which digital marketing cannot be imagined. Among them mainly are…
1. SEO Expert
They are responsible for bringing search traffic to their websites
2. Social media executive
These people handle various social media platforms like Facebook, Instagram, and Twitter. They keep a close watch on social media trends and decide their policy accordingly
3. Content Marketer
A content marker works to create customized and trending content according to its brand. Apart from this, they have the responsibility of creating their content by coordinating with the SEO team. It is very important to have a good grasp of the language of the person doing this work and to have creativity in it.
4. Digital marketing manager
The person working in this position looks at the entire digital marketing process and formulating strategies. To work in this position, it is necessary to have a good digital marketing experience. Apart from all this, this is the most important position in digital marketing, through which marketing can be taken to a different level.
5. CRM Manager
Professionals working in the position of CRM manager have the responsibility to maintain online contact. Once a relationship with the customer is established, they have the responsibility to keep the customer connected for a long time.
6. Email Marketing Manager
Email Marketing Manager accomplishes marketing goals through email. He keeps on mailing the various IDs from time to time on the mail IDs he comes across on his websites. So that the customer is interested in their product.
7. Analytic Manager
The people working in this position keep researching from time to time which direction of customers is going. On that basis, he formulates his policy and works to make offers to customers so that the reach of his websites remains equal to the people.
Given the capabilities of digital marketing in this era of job loss and recession, the Indian government is also working on and promoting Digital India and Indian start-ups. Its main objective is that when there is a crisis of jobs, then at that time, more and more employment opportunities can be created for the youth in this field.