What are the Thematic Keywords? And What Can You Do with Them?
Keywordsare an essential part of any SEO strategy.Keywords are the foundation of SEO. They tell search engines how to link awebsite’s content to the query being used by internet users. Keywords are notjust a list of services or products for which a company wants to be known.
These keywords can be used to describe solutions in a variety of ways. Thereare also thematic keywords that have changed how companies view their offeringsand markets, how they rank, and how they structure and market their content.
What is thematic relevance?
A website’sorganization and design can be based on a set of themes or categories. Thematicrelevance is how you organize it. The main landing page focuses on one broadtheme or overarching type.
Each subsequent landing page will then focus on more specificinformation about the broad keyword. This leads to a narrower themethat runs back to the main theme.
It is important to properly organize your website and get the attention ofsearch engine algorithms. These algorithms crawl for content and rank youhigher across all keywords within the theme.
When a website is created for the first time, it can be used to determine itstheme. This is the best time for a website to be created, since everything canbe built around the main theme or narrower themes.
When a website is redesigned, it can be used to implement thematic relevanceand create a new organization. Website designersand content writers should consider this when designing websites.
How are the Thematic Keywords Created?
Asthe website is built using thematic relevancy, thematic keywords naturallydevelop. Thematickeywords are those that are related to the main theme. Thematickeywords develop as the theme becomes more specific for each page.
If the website is all about books, then the main theme will be book.
The landing page may link to pages for fiction, non-fiction, or kid’s books.The themes become more narrow from there. Non-fiction themes could includebiographies, historical non-fiction, and autobiographies.
These natural themes fit under the overall theme for books. The keywords arenaturally created and used on subsequent pages.
You can still use general keywords on your page, both long-tail and short-tail.These keywords are still important in SEO andcan be used to improve the website’s ranking.
However, the thematic keywords develop over time and support the website’s maintheme, which allows it to rank higher.
What is the difference between generalkeywords and thematic keywords?
Itwas important to create a list of keywords or targeted terms in the past. Theycould be placed anywhere on the site at first. The best practice for SEO was toinclude keywords in the content of the site. This allows them to fit innaturally.
Google actually encourages organic search and penalizes websites who useshortcuts or tricks to plug in keywords as many times as possible.
However, search engines have changed. Searchers don’t just type in keywordsthat they are interested in learning more about. Instead, they type in entirephrases, abstract descriptions, questions, and more.
They don’t have to match their queries exactly with the content or keyword theyare actually looking for. Search engines can now automatically contextualizethe queries of internet users to provide them with the most relevant results.
This is done by looking for content that is thematically related to a query andnot just a text-for–text copy.
This is because thematically relevant content anticipates, accommodates, and ishighly ranked. Although thematic keywords might not match exactly what wasentered by the searcher, search engines use AI algorithms to find the mostappropriate content.
Search engines don’t need to match keywords exactly or very closely. Instead,they can match the general idea using context. The context is derived fromrelated text, links, pages, and other pages on a website that all belong to aconsistent theme.
Use A Hierarchical Listing As A Content Foundation
It is essential to have a well-structured page with high-quality,theme-oriented content in order to rank highly in search results. You can usethematic relevance to build the foundation of your website. Additionally, youcan add content to pages that include thematic keywords.
This will help increase the website’s ranking quickly as search engines can seethe website’s content and offer searchers useful information.
The landing page is the first step in incorporating thematic relevance. Thelanding page should be focused on the website’s main theme. The landing pageshould be focused on the main theme of the website, such as books.
The page will then linkto pages with more detailed information such as fiction, non-fiction,and kid’s books. Each link links to a different layer.
Start with books and move on to children’s books. Then drill down into picture,chapter, educational, and activity books. This gives you an idea of howthematic material will become more specific as it expands deeper and furtherinto the website hierarchy.
This hierarchical list allows website visitors and search engine algorithm toquickly find relevant content that matches a specific need. Search engines willexamine the whole website to determine its overall theme.
It’s easier for search engines to find your website if you plan it well. Thewebsite will rank higher for both the overall theme and more specific keywordson each page.
Create Content for Thematic Keywords
Oncethe layout of your website is established and you have a hierarchy of thematickeywords, you can add content to the pages.
Search engines want to provide searchers with more relevant and usefulinformation, so websites that contain well-written, researched content willrank higher than those that only include generic information or lists.
The hierarchal list is a great way to increase the quality of your website’scontent.
Blog posts can include thematic keywords and links torelated content. A blog post on great nonfiction authors might include thetheme of nonfiction books. The link to the nonfiction books page will also beincluded. This contributes to the wider and more competitive theme book.
How to do thematic research
Thematickeywords will naturally grow as the pages are added to the hierarchy. However,it is possible for you to conduct thematic keyword research. This informationcan be used by website designers and content producers to determine thestructure of a website and decide which topic or theme deserves more attention.
One way to determine what the thematic keywords are is to create a list.However, there are tools online that can help you.
These tools can be used to assist the web designer or content producer indeveloping a variety of themes for a website. They start with the overalltheme. These tools can then suggest topics that are more specific orhigh-traffic keywords that could be used.
Although it is possible to do this work without the tool, they can be veryhelpful in speeding up the process and uncovering potential themes that mayhave been missed.
Working with a professional is a goodidea?
Website designers andcontent builders might want to give it a shot after learning about thematicrelevance. It isn’t always easy as it sounds.
There are many tools that can help you choose the right keywords. However, itis difficult to know how to properly write them and implement them in yourwebsite architecture. This is why SEO expertswith thematic expertise are often the best choice.
They will be able to help you create the best hierarchal lists for your websiteand how to use thematic keywords to increase website rankings. This is alsopossible with greater efficiency than independent research.
Websites must be designed and built to be properly optimized from the verybeginning. Websites need to be intuitively designed, provide useful informationand offer value to potential customers.
This is not something you can do easily without careful planning and skilledimplementation. Although it can be more difficult than choosing general SEOtargets to identify and use thematic keywords, it is still important.
It’s a worthwhile investment and is essential to improving your rankings andmaximizing your return on internet marketing efforts.
