HOW DIGITAL MARKETINGWORKS
Digital marketing uses numerous ways of strategies to succeed in onekey goal of successful business. All the different strategical ways of digitalmarketing will help an organization to generate website traffic, brandawareness, product / service awareness and convert leads into loyal customers.Like how equally all the employees work for an organization with one motive,the same way digital marketing strategies work towards flourish of thebusiness.
That being aforesaidlets dive deeper into additional details concerning the major digital marketingstrategies:
SEARCH ENGINE OPTIMIZATION
Every time when you like to purchase anything or get information or wantto know more about any topic, you do a search in internet. There are manysearching software’s like Google, Yahoo, Bing etc… are available to do thisjob. They are called search engines.
When you start yoursearch in any search engines, the software will display the results based onyour search words. These search words are called as keywords. Customer willfind his requirements almost easily from first three pages form the resultdisplayed by search engines. That’s where SEO part come into play.
So optimizing yourcompany website to be search engine friendly is called search engine optimization(SEO). It is very important to get a chanceto grab potential leads into customers for your business. SEO takes lot oftime, effort and patience to get organic traffic to your website.
SEO also help you toget more information on search behaviour, competitor analysis, ranking positionof your company website in result pages, etc… SEO is a gem changingstrategy when you use appropriate keywords and phrase related to product orservice search.
Visibility is thefirst step to grab customer attention towards your business. So SEO plays aninfluential role in digital marketing. SEO is an organic way of ranking yourwebsite in search engine result pages.
PAID ADVERTISING
The fastest andeasiest way to reach customer is through advertisements. But advertisements areexpenses to company as it is a paid method. The different medium to go for paidadvertising are Google, Facebook, Instagram, pay-per-click (PPC) and many more. The focus and specifications of theadvertisements are more related to user or customer specific.
As Google is theworld’s largest among all other search engines, most advertisements aredisplayed here. These types of advertisements are called pay-per-click (PPC).PPC uses search engines to present the advertisement to users or customers. Inthe search engine result page, the results displayed with sponsored tagline arethe paid advertisements.
These advertisementsare extremely effective as they grab customer’s attention very quickly andeasily. These advertisements additionally involve retargeting. Retargetingmainly focuses on customer behaviour and customer specific, that they targetonly those customers who left their shopping experience in-complete.
Not only text andimages, but also videos will play vital role in paid advertisements. Videoadvertisements are gaining more popularity in recent days. Video advertisementshelp customer to easily remember about company and its products. Some of thevideo advertising platforms are Facebook, YouTube, Vimeo, etc… The PPCcampaigns really boost the business’s performance. They also work great inbringing traffic to website.
WEBSITE MARKETING
One of the biggest marketing assets that facilitate the potential leadsinto customers is the website. A customer will spend more time on website toget all related information that he / she require. Customer will find his / herrequired product or service in the website and proceed for the final purchase.An average customer spends major quantity of time on the website, if it is ofmore interactive like an ecommerce website.
So to keep thecustomers more engaged, the website should be well optimized with very goodcontent. The user experience of the website should provide better experiencewhen customer visits your business website. Nowadays website isface of your business and creates best impression. So achieve your goal, thebusiness website should be well optimized and well designed for userexperience.
So concerns aboutwebsite graphics, design, overall layout and good content are confine incustomer mind and helps in yielding the results for your business. Thedifferent mediums that a customer can find your business website is like searchengines, social media, etc… There are two types of websites, static anddynamic.
A product websiterepresents the business’s products, while the service website mainlyconcentrates on customer interaction tool for their services. These types ofwebsites are called dynamic website. The static types of websites are mainlyused to convey general information or a catalogue type website, just do displaythe information. Static websites doesn’t interact with customers.
The major objectiveof the business website is to keep the visitors more engaged with your productor services that your business provide. The key points to recollect whiledesigning and developing a business website are:
- Website should be easy in use and navigation
- Website should have a clear call to action button
- Website should contain important pages like FAQ, Privacy policy, etc…
- Website should be well optimized in terms of SEO
- A search option in website will help customer to find the required
- Website should be optimized for mobile view
- Website should contain fresh and quality content, and many more to go.
CONTENT MARKETING
Content marketingholds a valuable place within the world of digital marketing. Without content marketing it’s very difficult toengage the audience into your business. The most important tool to get intoaudience mind is content marketing. It acts as a link between customer and yourbusiness.
Basically contentmarketing is used to get interacted with customers. The majority of theinteractions between customer and business will happen through contentmarketing. The important messages related to business are conveyed to customersis through content marketing. The content marketing will help the business tobuild client base, brand and other associated interests related to business.
Different kinds ofcontent marketing are: EBooks, blog posts, images, podcasts, infographics,testimonials, social media posts, videos and list goes on. All of these kindswill contribute in creating awareness among customers concerning to thebusiness. Even the campaigns made using the content marketing will help thebusiness to get grow in respect to customer maximization.
In this era ofindependent world, content marketing will increase theleads into three times more as compared with the earlier topic, i.e. paidadvertising. Thus it is well worth of adding more effort in developing anamazing content.
Effective contentmarketing will educate and inspire customers who are seeking information abouttheir requirements, i.e. a product or a service. So you should add your effortin creating a content in such a way that it should reach to relevant audience.The information provided through content marketing should be more resourcefuland trustworthy in terms of your business.
SOCIAL MEDIAMARKETING
One of the foremosttrending and effective way of doing digital marketing is social media. Therevolutionary changes happened in social media has delivered an incommensurablelevel in business marketing. As consumers behavioural information is availablecompletely from social media platform, helped the businesses to throw darts attargets successfully. Social media marketing will help the business owners toreach the potential leads and convert those leads into useful customers.
With the ever growingvariety of social media users around the world, exposure of your business is alsogrowing. Social media is a golden platform as users spend their majority oftime in these platforms. This will help the business to get connected withusers and convert potential leads into customers. Not only for customerservice, we can also use the social media marketing to get engage withcustomers from other options like running ad campaigns, contests, etc….
You can use socialmedia platform as a peer-to-peer sharing opportunity about your business. Thekey to effective social mediamarketing is to be active in social media business accounts. Lots of audiencewill get impressed with the content that you posted in social media platforms.That content will also inspire the audience to share it with their peer membersand will boost them to become your potential lead.
Few famous socialmedia platforms are:
- YouTube
- Pinterest and many more
EMAIL MARKETING
According to Forbes,a person checks their mail fifteen times a day or even more. Email marketingmay not be the primary tool in digital marketing but is a veryimportant medium to communicate to customers about your business. The moreoften used form of communication in sending business updates to customers isemail marketing.
Email marketing willhelp in creating loyal customers and increases the chance of repurchasing. Mostof the business use email marketing to send newsletters, promotional offers andany other updates related to business.
To get succeed, yourmarketing emails should satisfy the main core attributes. The importantattributes that your email campaign must contain be engaging, relevant,informative and entertaining. With more than two decades, email remains thefastest and most direct way of reaching the customers. Email marketing istrustworthy, relevant and good strategic channel of digital marketing.
AFFILIATE MARKETING
Asthe name suggests itself, affiliate marketing involves association with anotherperson so that he/she acts as a brand ambassador for your business. That brandambassador will help in engaging with potential customer to promote yourbusiness products and its services. The successful individuals and influencerswill become brand ambassador for your business.
Reachingto large number of audience and promoting your business is more effectivethrough these brand ambassadors. You can choose the affiliations according toyour business structure and niche. Structure of your marketing strategy willhelp the ambassadors to execute them and do digital marketing of your businessproducts and services.
Theinfluencers or the ambassador will use different mediums to reach out for largenumber of customers. Influencers will get connect to their audience by socialmedia like Facebook or Instagram etc…. and other way is through blogs and videochannels. Affiliate marketing will help the business to bring brand awarenessamong large audiences.
CONCLUSION
Knowingthe above basic information provided in this blog will not make any onesuccessful. The digital marketingis very vast subject and most time consuming. So to become a good digitalmarketer one has learnt more deeply by dedicating time in learning the topics.
