11 Companies That Are Killing It with Their Digital Marketing Campaigns
It can be difficult to determine what works in digital marketing's ever-changing landscape. It is a great place to begin: Look at the leading brands in digital marketing and see what they did well. You don't have to invent the wheels in digital marketing company in gurgaon.
There are much misinformation and poorly executed digital marketing strategies. It can be hard, but not impossible, to execute a digital marketing strategy that connects with your customer, increases your brand awareness, and adds money to your bottom line.
We've compiled a list of the top 11 companies that have implemented digital marketing strategies that increased customer value and improved company ROI. These companies aren't just digital marketers. They create content and experiences that are captivating their audience and increase brand awareness. They are the best. They are the best digital marketing company in gurgaon.
This post also includes a bonus section that features four companies who are killing it in social media. Although social media marketing is part of digital marketing, these four companies are doing an amazing job so we decided to highlight them on digital marketing company in gurgaon.
Seeing is believing. Here are our top eleven digital marketing companies and their four best social superstar partners.
1. Zappos
Zappos is a leader in online footwear commerce and sets the standard for customer service. In fact, their CEO wrote the book on it. They have an impressive digital strategy, so it's not surprising.
Zappos offers a 365-day money-back guarantee and free shipping for customers who wish to exchange or return products they purchased from the site. Zappos does not have to be hard-working to market its online presence. Their policies are so appealing that customers are eager to sing the company’s praises to each other in an organic (and viral!) fashions on digital marketing company in gurgaon.
Zappos still invests heavily in online marketing and social media campaigns should not be overlooked! You can see how they are focused on the customer's needs and wants, not what they want them to want. This is an essential part of any digital strategy. Listen to your audience, and plan accordingly.
The lesson: Content marketing's future is online content marketing, but it must be properly managed to be successful. Online content marketing campaigns must produce tangible results that are proportional to their resources.
2. 2. American Express (AMEX).
Many companies make a lot of talk about the value of "online communities," but very few actually build any value. Far from being all talk and no game, American Express puts its money where its mouth is by leveraging the value provided by industry experts on its Open Forum website.
Open Forum is an open forum where American Express invites guests authors from different sectors to share their business knowledge. This mega-site is rich in content and popular with search engines. American Express did not have to pay for content contributors.
The lesson: Your content creator doesn't have to be you. Ask industry experts to create a few articles for your blog. This will increase your audience and traffic. As long as the content is valuable. Content marketing strategies that are effective draw from a variety of user-generated resources to grow online communities and reduce financial investment.
3. Mint
It can be daunting to enter the highly populated niche of personal finance (or any other popular niche). But Mint's approach proves it is possible. It's possible to stand out from the crowd with well-executed online advertising strategies.
Although the company was a relative unknown amongst its more popular predecessors, Mint committed to a digital strategy publishing hundreds of high-quality content pieces, from informative blog posts to viral, attention-grabbing infographics (like A Dude's Guide to Not Going Broke during Wedding Season) to grow their business. Mint's digital marketing efforts helped the tool gain a large online following. Intuit purchased it for $170 million.
In a podcast on Growth Everywhere, Neil Patel discussed why he spends up to 30,000 dollars on content and gives it away for free, and how it is all worth it in the end.
The lesson: Content marketing can be costly. However, it is worth the effort. content production high-quality standards and a quick turnaround can help to build market attention.
4. Dollar Shave Club
Do you think shaving is boring? If you answered "of course," then you obviously haven't seen Dollar Shave Club's now legendary launch video. DSC demolished the idea of a drab, tidy-up industry by launching it.
This company now has more than a million subscribers. Its promotional video has been viewed more than 24 million times and was recently purchased by Unilever for $1 billion. Dollar Shave Club shared cheeky content like "Is it Bad to Pluck Nose Hairs With My Fingers?" or "Do I Really Have to Wash My Hands After My Pee?" These guys are great at getting attention and letting loose.
The lesson: Have fun with DSC! DSC doesn’t take itself too seriously (or even at all seriously). Everything, from DSC's marketing to its onboarding, its packaging, and its social engagement is lighthearted, silly, and tongue-in-cheek. Customers love them for this. You've made something so tedious like buying razors and shaving fun and funny, and that's what makes them stand out.
5. The Wirecutter
Although affiliate marketing may seem a little shady, it can yield big results if done correctly and honestly. The Wirecutter has set the standard since its launch just five years ago. Labeling itself a simple "list of the best gadgets--like cameras and TVs--for people who don't want to take a lot of time figuring out what to get," the site generated $150 million in e-commerce transactions in 2015 and was recently acquired by the New York Times for $30 million.
They review products they like, include a link to purchase them from Amazon and get a cut of every sale. It can take them 20 to 200 hours to write reviews, depending on which product they are reviewing. Experts and other interested parties may also be involved. Because they are real, it works.
The lesson: More faith in the power and ability of real people modern consumers are skeptical about ads, banners, and paid search results. They want real recommendations from real people. They need real recommendations from real people. That's exactly what The Wirecutter does with such dazzling success. The review, also known as the "ad" for the product, has been done by them. The "ad" for the product. They are shared, liked, and relied on by others to make their decision. They can only market themselves by sharing their high-quality reviews. Their fans will take care of everything else.
6. Slack
Slack allows collaboration tools to allow teams to communicate better and share files all in one place. Slack has seen a remarkable rise in users, from 15,000 at launch in 2014 to just over 171,000 six months later. They have now reached roughly 5,000,000 users (nearly one-and-a-half million of these are paid accounts).
The company's "secret sauce" is providing a high-quality customer service experience. The company responds to 8,000 help desk tickets and up to 10,000 tweets each month. Even their Twitter feed contains a bunch of 140-character #SlackTips.
The lesson: Slack was founded on the idea of selling a solution and not a product. Slack has always been about customer experience. They believe that one positive experience is worth more than any marketing budget. Their tagline states that they are "on a mission make your work life easier, more enjoyable, and more productive." It's all about solving the customer's problems.
7. Airbnb
Airbnb has revolutionized the way people travel and search for accommodation. Airbnb was founded in 2007 by two brothers who couldn't afford rent. It now has 100 million users, 2.3million listings, and a $31 billion valuation.
Their marketing strategy aims to attract both hosts and travelers to the platform. Its digital marketing relies on user-generated photos and videos on Facebook and Instagram. This highlights the properties and cities in their stable, how-to videos, posts geared towards owners, and popular city guides. Its Instagram campaign combines humor with captivating images of various travel destinations around the globe. This makes it more than just an online service.
Airbnb is the social media star of choice when it comes to social media stars. During a 2015 Instagram campaign, the company received 13.3 million interactions and increased followers by 341 percent.
The lesson: Find a topic that is relevant to your business and create demand for your product. Airbnb, for example, is a crowdsourced business that runs hotels. Therefore, interesting content should be related to travel sites all over the globe. You can generate interest through content and then the dollars will follow.
8. JetBlue
We see many companies make the most common mistake when it comes to online marketing strategies. They post only self-promotional material.No one wants to be a part of a company that keeps talking about itself. It takes a long time to create something of real value.
JetBlue, the discount airline that is so popular, is one of those companies. The company doesn't use Twitter to announce fare discounts or special offers. Instead, it uses its handles to provide quick and easy customer support. The company has experienced such a profound effect that almost all messages on its feed contain @ replies. This is a rare feat in social media marketing for businesses.
The lesson: Make it a priority to balance self-promotional material with useful information for followers to respond to users when they interact with your website profiles to increase trust and rapport.
No one wants to be a part of a company that keeps talking about itself. CLICK TO TWEET
9. Yelp
Although it may seem obvious, Yelp founders had a "Eureka!" moment in 2004 when they combined online reviews and social networking. Although review sites weren't new at the time of Yelp's founding, this company took a different approach to the issue by using the social aspect. Today, Yelp has 160 million unique monthly visitors, 2.8 million claimed businesses, and 121 million cumulative reviews.
The social component capitalized on the "people trusting others" element that made The Wirecutter successful years later. Reviews are real people with real names and photos. They are encouraged to build a reputation as well as a following. You can also review reviews from other users!
The lesson: Focus on building trustworthiness and a community. Yelp wanted to offer the best recommendations for all types of businesses. They need great reviewers, businesses to sign up for the program, and users to believe what is written. In their early marketing efforts, trust was a key element. A Yelp rating of one star can result in a five- to nine percent increase in business revenue. According to Michael Luca, Harvard Business Review.
10. Mastercard
Mastercard is the master of "Priceless" surprises. Mastercard is a financial services giant that has mastered the art of creating engaging experiences that keep customers coming back.
The company was a major sponsor for the MLB and wanted to take advantage of the Chicago Cubs winning the World Series for the first time in 71-years. Why? They could become part of history if and when the Cubs win.
They wanted to (1) reach out to Cubs fans in pain and (2) join the World Series conversation.
Mastercard was looking for the best way to execute their campaign when they came across this great piece of content. A player from a rival team had accused Cubs supporters of not being passionate about their team. This was a perfect sound bite to build an entire campaign on, so Mastercard ran with it, titling their campaign the "Sound of Priceless." They built a sound meter and placed it around Wrigley Field to measure just how loud the fans were. They created video content around the story after measuring the sound and finding out how loud the fans were.
Mastercard distributed the film online, just as the Cubs won their final World Series game. This was to make the film stand out. These results were priceless.
The lesson: If you want to create viral digital marketing campaigns that are successful, find content already in circulation and give it a new spin. Mastercard was patient enough not to release its content until the last game to maximize its reach. This is the key to any digital campaign. Timing does matter.
11. Uniqlo
UNIQLO, a Japanese apparel company, encourages casual dressing. Their goal is to make simple clothing that improves your quality of life.
Uniqlo wanted customers to see Uniqlo not as a fashion company but as a technology-focused company. They were inspired by Tadashi Yanai, UNIQLO's CEO and President, who stated that "We [Uniqlo] don't consider ourselves a fashion company." We are a technology company."
This is the best way. An effective digital marketing campaign. Uniqlo launched a first-of-its-kind "fast-moving image" campaign, which was activated in 100 locations as well as online. This campaign uses fast-moving images to convey a unique product code that is not easily understood by the naked eye.
The campaign asked shoppers to enter the five-digit code on the website and redeem a HEATTECH sample. After logging in, viewers were taken through a series of informational screens that explained the technology behind Uniqlo products. Finally, a page was displayed that declared the winner.
This shared experience was easily shared on social media and inspired friends to discover their unique code by watching similar YouTube videos and Facebook videos. These results were amazing. The online videos were viewed over 1.3 million times and more than 25,000 people signed up for the UNIQLO newsletters. The campaign reached more than four million people and resulted in 35,000 new clients.
The lesson: Digital marketing is a great way for customers to connect creatively with you and tell them about your company and products. You can make your brand story resonate with your target customer by taking control of the conversation you have with them. While you don't have to interact as deeply with customers as Uniqlo, it is important to be in control of the conversation.
Other Social Media Superstars
1. Doctor Who
The BBC's long-running series attracts millions of viewers each week to watch the adventures of Doctor Who and his companions. The integration of a Tumblr blog and Twitter feed, Instagram, and a strong online presence has made Time Lord the most popular television brand in social media. This is a match made in Heaven, or perhaps near Gallifrey, and a winner when it comes down to promoting a brand through integrated social media.
2. Shelter Pet Project
The Shelter Pet Project uses Facebook to help place millions of homeless animals in danger of being destroyed simply for lack of a home. This project is a collaboration of the Humane Society of the United States (USA) and the Ad Council. Their goal? Reduce the number of animals being euthanized at animal shelters to zero. Zero is the best.
They're succeeding one furry face at a while with a campaign called "Local Legends", which highlights local shelter animals that are available for adoption. To create a memorable campaign, they teamed up with Facebook's Creative Shop. This helped to raise awareness about the need for shelter pets. Two videos were used in the campaign, as well as sponsored Facebook ads that were based on Facebook suggestions to maximize impact.
3. Porsche 911 Campaign
Since its inception, the Porsche 911 has been the American dream car for almost every American boy. It has held a stronghold on many car lovers' hearts for many generations. This is why Porsche's mobile strategy has been so brilliant. The company wanted to bring the 911 back to mobile-focused generations in an age when most people use "wallpaper" more than their walls.
Six Facebook Canvas ads were created by Porsche. This new ad unit was optimized for mobile and allowed users to dive into six models in detail. This strategy proved to be a huge success, racking up 15MM impressions and generating 2MM video views. It also earned the company a Finalist in the 2017 Shorty Awards.
We love it when mature companies embrace digital marketing with a new approach. Porsche did not disappoint.
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4. #Catmageddon Truth
Have you ever thought about smoking and its effects? You've probably been thinking about it for a while. Truth, a non-profit dedicated to raising awareness about the harmful effects of smoking, is always dealing with this challenge.
To attract attention to the issue, the company launched a campaign titled #Catmegeddon. A spokesperson for the company stated that the campaign was meant to link smoking to something their audience cares as much about as they do: their pets.
The U.S. has 65 percent of households that have a pet. This equates to 79.7 million homes. The goal was to change attitudes and create a culture of smoking cessation among teens by highlighting the fact that cats who smoke are twice as likely to get cancer.
They used paid television ads, but they primarily focused on cat-sourcing original digital content from famous cats. This was done to spread awareness about the #catmageddon campaign. There were 18 digital integrations across channels, from Vevo and Bustle all the way to IGN/ Pandora.
This campaign was the most successful in Truth's history according to a study had a significant cultural impact on teens and changed their attitudes about smoking. Company write-upThe Shorty Awards. A well-executed digital strategy including cat videos will surely turn heads.
5. Sharknado 3
Okay, so we admit it: We're fans of the SyFy channel's cheesy, laugh-at-the-bad-special-effects Sharknado series. We're also fans of great Twitter use, and Sharknado 3: Oh Hell No! The best-in-show award goes to Twitter interaction with their audience.
They set out to get people talking about the third installment of the series. This campaign succeeded in achieving its goal. They created custom content to "sharky" the event and shared it across all the Twitter properties that were connected by the network. The campaign also featured Vine and Twitter influencers.
The excitement was also amplified by the deployment of a "Twitter War Room" during the premiere. Fans can weigh in with their opinions on the fates of #Aprillives or #Aprildies using Hashtags #Aprillives/Twitter War Room. The campaign generated more Twitter activity than when Hillary Clinton first announced her bid for the presidency.
6. Taco Bell
Taco Bell's iconic brand already dominates social media. Their mobile ordering program increases brand recognition and allows hungry taco lovers to get their fix quickly. The company launched the app to allow fast ordering from mobile devices. It received 300,000 downloads on the first day. This is a clear sign that taco fever has set in and it was a successful mobile campaign.
यह निर्धारित करना मुश्किल हो सकता है कि डिजिटल मार्केटिंग के बदलते परिदृश्य में क्या काम करता है । यह शुरू करने के लिए एक शानदार जगह है: डिजिटल मार्केटिंग में अग्रणी ब्रांडों को देखें और देखें कि उन्होंने क्या अच्छा किया । आपको गुड़गांव में डिजिटल मार्केटिंग कंपनी में पहियों का आविष्कार करने की आवश्यकता नहीं है ।
बहुत गलत सूचना और खराब तरीके से निष्पादित डिजिटल मार्केटिंग रणनीतियाँ हैं । यह कठिन हो सकता है, लेकिन असंभव नहीं है, एक डिजिटल मार्केटिंग रणनीति को निष्पादित करना जो आपके ग्राहक से जुड़ता है, आपकी ब्रांड जागरूकता बढ़ाता है, और आपकी निचली रेखा में पैसा जोड़ता है ।
हमने उन शीर्ष 11 कंपनियों की एक सूची तैयार की है जिन्होंने डिजिटल मार्केटिंग रणनीतियों को लागू किया है जो ग्राहक मूल्य में वृद्धि करते हैं और कंपनी आरओआई में सुधार करते हैं । ये कंपनियां सिर्फ डिजिटल मार्केटर्स नहीं हैं । वे ऐसी सामग्री और अनुभव बनाते हैं जो उनके दर्शकों को लुभा रहे हैं और ब्रांड जागरूकता बढ़ाते हैं । वे सबसे अच्छे हैं । वे गुड़गांव की सबसे अच्छी डिजिटल मार्केटिंग कंपनी हैं ।
इस पोस्ट में एक बोनस सेक्शन भी शामिल है जिसमें चार कंपनियां हैं जो इसे सोशल मीडिया में मार रही हैं । हालाँकि सोशल मीडिया मार्केटिंग डिजिटल मार्केटिंग का हिस्सा है, लेकिन ये चार कंपनियां एक अद्भुत काम कर रही हैं इसलिए हमने उन्हें गुड़गांव में डिजिटल मार्केटिंग कंपनी पर उजागर करने का फैसला किया ।
देखकर विश्वास होता है । यहां हमारी शीर्ष ग्यारह डिजिटल मार्केटिंग कंपनियां और उनके चार सर्वश्रेष्ठ सामाजिक सुपरस्टार भागीदार हैं ।
1. Zappos
जैपोस ऑनलाइन फुटवियर कॉमर्स में अग्रणी है और ग्राहक सेवा के लिए मानक निर्धारित करता है । असल में, उनके सीईओ इस पर किताब लिखी. उनके पास एक प्रभावशाली डिजिटल रणनीति है, इसलिए यह आश्चर्यजनक नहीं है ।
ज़प्पोस उन ग्राहकों के लिए 365-दिवसीय मनी-बैक गारंटी और मुफ्त शिपिंग प्रदान करता है जो साइट से खरीदे गए उत्पादों का आदान-प्रदान या वापसी करना चाहते हैं । जैपोस को अपनी ऑनलाइन उपस्थिति को बाजार में लाने के लिए कड़ी मेहनत करने की आवश्यकता नहीं है । उनकी नीतियों में इतना अपील कर रहे हैं कि ग्राहकों के लिए उत्सुक हैं, गाते हैं, कंपनी की प्रशंसा करने के लिए एक दूसरे में एक कार्बनिक (और वायरल!) गुड़गांव में डिजिटल मार्केटिंग कंपनी पर फैशन।
ज़प्पोस अभी भी ऑनलाइन मार्केटिंग में भारी निवेश करता है और सोशल मीडिया अभियानों को नजरअंदाज नहीं किया जाना चाहिए! आप देख सकते हैं कि वे ग्राहक की जरूरतों पर कैसे केंद्रित हैं और चाहते हैं, न कि वे क्या चाहते हैं । यह किसी भी डिजिटल रणनीति का एक अनिवार्य हिस्सा है । अपने दर्शकों को सुनें, और तदनुसार योजना बनाएं ।
सबक: सामग्री विपणन का भविष्य ऑनलाइन सामग्री विपणन है, लेकिन इसे सफल होने के लिए ठीक से प्रबंधित किया जाना चाहिए । ऑनलाइन सामग्री विपणन अभियानों को मूर्त परिणाम देने चाहिए जो उनके संसाधनों के आनुपातिक हैं ।
2. 2. अमेरिकन एक्सप्रेस (AMEX).
कई कंपनियां "ऑनलाइन समुदायों" के मूल्य के बारे में बहुत सारी बातें करती हैं, लेकिन बहुत कम लोग वास्तव में किसी भी मूल्य का निर्माण करते हैं । सभी बात और कोई खेल नहीं होने से दूर, अमेरिकन एक्सप्रेस अपना पैसा डालता है जहां उसका मुंह उद्योग के विशेषज्ञों द्वारा अपने खुले मंच की वेबसाइट पर प्रदान किए गए मूल्य का लाभ उठाता है ।
ओपन फोरम एक खुला मंच है जहां अमेरिकन एक्सप्रेस अपने व्यावसायिक ज्ञान को साझा करने के लिए विभिन्न क्षेत्रों के मेहमानों के लेखकों को आमंत्रित करता है । यह मेगा-साइट सामग्री में समृद्ध है और खोज इंजन के साथ लोकप्रिय है । अमेरिकन एक्सप्रेस को सामग्री योगदानकर्ताओं के लिए भुगतान नहीं करना पड़ा ।
सबक: आपका सामग्री निर्माता आपको नहीं होना चाहिए । उद्योग के विशेषज्ञों से अपने ब्लॉग के लिए कुछ लेख बनाने के लिए कहें । इससे आपके दर्शकों और ट्रैफ़िक में वृद्धि होगी। जब तक सामग्री मूल्यवान है । सामग्री विपणन रणनीतियाँ जो ऑनलाइन समुदायों को विकसित करने और वित्तीय निवेश को कम करने के लिए विभिन्न प्रकार के उपयोगकर्ता-जनित संसाधनों से प्रभावी हैं ।
3. मिंट
व्यक्तिगत वित्त (या किसी अन्य लोकप्रिय आला) के अत्यधिक आबादी वाले आला में प्रवेश करना कठिन हो सकता है । लेकिन मिंट का दृष्टिकोण यह साबित करता है कि यह संभव है । अच्छी तरह से निष्पादित ऑनलाइन विज्ञापन रणनीतियों के साथ भीड़ से बाहर खड़ा होना संभव है ।
यद्यपि कंपनी अपने अधिक लोकप्रिय पूर्ववर्तियों के बीच एक रिश्तेदार अज्ञात थी, मिंट ने एक डिजिटल रणनीति के लिए प्रतिबद्ध किया, जिसमें सैकड़ों उच्च-गुणवत्ता वाली सामग्री के टुकड़े प्रकाशित किए गए, जानकारीपूर्ण ब्लॉग पोस्ट से लेकर वायरल तक, ध्यान आकर्षित करने वाले इन्फोग्राफिक्स (जैसे शादी के मौसम में टूटने के लिए एक दोस्त की मार्गदर्शिका) उनके व्यवसाय को विकसित करने के लिए । मिंट के डिजिटल मार्केटिंग प्रयासों ने टूल को एक बड़ा ऑनलाइन हासिल करने में मदद की । इंटुइट ने इसे $ 170 मिलियन में खरीदा।
ग्रोथ एवरीवेयर पर एक पॉडकास्ट में, नील पटेल ने चर्चा की कि वह सामग्री पर 30,000 डॉलर तक क्यों खर्च करता है और इसे मुफ्त में देता है, और अंत में यह सब कैसे लायक है ।
सबक: सामग्री विपणन महंगा हो सकता है । हालांकि, यह प्रयास के लायक है । सामग्री उत्पादन उच्च गुणवत्ता मानकों और एक त्वरित बदलाव बाजार ध्यान का निर्माण करने में मदद कर सकते हैं ।
4. डॉलर दाढ़ी क्लब
क्या आपको लगता है कि शेविंग उबाऊ है? यदि आपने "निश्चित रूप से" उत्तर दिया है, तो आपने स्पष्ट रूप से डॉलर शेव क्लब का अब पौराणिक लॉन्च वीडियो नहीं देखा है । डीएससी ने इसे लॉन्च करके एक एकाकार, सुव्यवस्थित उद्योग के विचार को ध्वस्त कर दिया ।
इस कंपनी के अब एक मिलियन से अधिक ग्राहक हैं । इसके प्रचार वीडियो को 24 मिलियन से अधिक बार देखा गया है और हाल ही में यूनिलीवर द्वारा $1 बिलियन में खरीदा गया था । डॉलर शेव क्लब ने चुटीली सामग्री साझा की जैसे "क्या मेरी उंगलियों से नाक के बाल बांधना बुरा है?"या" क्या मुझे वास्तव में अपने पेशाब के बाद हाथ धोना है?"ये लोग ध्यान देने और ढीले होने देने में महान हैं ।
सबक: डीएससी के साथ मज़े करो! डीएससी खुद को बहुत गंभीरता से नहीं लेता है (या बिल्कुल भी गंभीरता से) । डीएससी के मार्केटिंग से लेकर ऑनबोर्डिंग, इसकी पैकेजिंग और इसकी सामाजिक सगाई तक सब कुछ हल्का, मूर्खतापूर्ण और जीभ-इन-गाल है । ग्राहक इसके लिए उन्हें प्यार करते हैं । आपने रेज़र खरीदने और मज़ेदार और मज़ेदार शेविंग करने जैसे कुछ थकाऊ बना दिया है, और यही उन्हें बाहर खड़ा करता है ।
5. के Wirecutter
हालांकि सहबद्ध विपणन थोड़ा छायादार लग सकता है, अगर सही और ईमानदारी से किया जाए तो यह बड़े परिणाम दे सकता है । वायरकट्टर ने पांच साल पहले लॉन्च होने के बाद से मानक निर्धारित किया है । खुद को एक सरल "सर्वश्रेष्ठ गैजेट्स की सूची-जैसे कैमरे और टीवी-उन लोगों के लिए जो यह पता लगाने में बहुत समय नहीं लेना चाहते हैं कि क्या प्राप्त करना है," साइट ने 150 में ई-कॉमर्स लेनदेन में $2015 मिलियन उत्पन्न किए और हाल ही में न्यूयॉर्क टाइम्स द्वारा $30 मिलियन के लिए अधिग्रहित किया गया था ।
वे अपने पसंद के उत्पादों की समीक्षा करते हैं, उन्हें अमेज़ॅन से खरीदने और हर बिक्री में कटौती करने के लिए एक लिंक शामिल करते हैं । समीक्षा लिखने में उन्हें 20 से 200 घंटे लग सकते हैं, यह निर्भर करता है कि वे किस उत्पाद की समीक्षा कर रहे हैं । विशेषज्ञ और अन्य इच्छुक पक्ष भी शामिल हो सकते हैं । क्योंकि वे असली हैं, यह काम करता है ।
सबक: वास्तविक लोगों की शक्ति और क्षमता में अधिक विश्वास आधुनिक उपभोक्ता विज्ञापनों, बैनरों और भुगतान किए गए खोज परिणामों के बारे में संदेह करते हैं । वे वास्तविक लोगों से वास्तविक सिफारिशें चाहते हैं । उन्हें वास्तविक लोगों से वास्तविक सिफारिशों की आवश्यकता है । ठीक यही वायरकटर इस तरह की चमकदार सफलता के साथ करता है । समीक्षा, जिसे उत्पाद के लिए "विज्ञापन" के रूप में भी जाना जाता है, उनके द्वारा किया गया है । उत्पाद के लिए "विज्ञापन" । उन्हें अपना निर्णय लेने के लिए दूसरों द्वारा साझा, पसंद और भरोसा किया जाता है । वे केवल अपनी उच्च गुणवत्ता वाली समीक्षाओं को साझा करके खुद को बाजार में ला सकते हैं । उनके प्रशंसक बाकी सब चीजों का ख्याल रखेंगे ।
6. सुस्त
स्लैक सहयोग उपकरणों को टीमों को बेहतर संवाद करने और फ़ाइलों को एक ही स्थान पर साझा करने की अनुमति देता है । स्लैक ने उपयोगकर्ताओं में उल्लेखनीय वृद्धि देखी है, 15,000 में लॉन्च के समय 2014 से छह महीने बाद 171,000 से अधिक । वे अब लगभग 5,000,000 उपयोगकर्ताओं तक पहुंच गए हैं (इनमें से लगभग डेढ़ मिलियन भुगतान किए गए खाते हैं) ।
कंपनी का "सीक्रेट सॉस" एक उच्च गुणवत्ता वाला ग्राहक सेवा अनुभव प्रदान कर रहा है । कंपनी हर महीने 8,000 हेल्प डेस्क टिकट और 10,000 ट्वीट तक का जवाब देती है । यहां तक कि उनके ट्विटर फीड में 140-वर्ण #स्लैकटिप्स का एक गुच्छा है ।
सबक: स्लैक की स्थापना एक समाधान बेचने के विचार पर की गई थी न कि उत्पाद । स्लैक हमेशा ग्राहक अनुभव के बारे में रहा है । उनका मानना है कि एक सकारात्मक अनुभव किसी भी विपणन बजट से अधिक मूल्य का है । उनकी टैगलाइन में कहा गया है कि वे "एक मिशन पर हैं जो आपके काम के जीवन को आसान, अधिक सुखद और अधिक उत्पादक बनाते हैं । "यह ग्राहक की समस्याओं को हल करने के बारे में है ।
7. Airbnb
एयरबीएनबी ने लोगों के यात्रा करने और आवास की खोज करने के तरीके में क्रांति ला दी है । एयरबीएनबी की स्थापना 2007 में दो भाइयों द्वारा की गई थी जो किराया नहीं दे सकते थे । अब इसके 100 मिलियन उपयोगकर्ता, 2.3 मिलियन लिस्टिंग और $ 31 बिलियन का मूल्यांकन है ।
उनकी मार्केटिंग रणनीति का उद्देश्य मेजबानों और यात्रियों दोनों को मंच पर आकर्षित करना है । इसका डिजिटल मार्केटिंग फेसबुक और इंस्टाग्राम पर उपयोगकर्ता द्वारा निर्मित फ़ोटो और वीडियो पर निर्भर करता है instagram facebook इसका डिजिटल मार्केटिंग उपयोगकर्ता द्वारा निर्मित फ़ोटो और वीडियो पर निर्भर करता है । यह गुणों और शहरों को उनके स्थिर, कैसे-कैसे वीडियो, मालिकों की ओर सक्षम पोस्ट और लोकप्रिय शहर गाइड पर प्रकाश डालता है । Instagram इसका इंस्टाग्राम अभियान दुनिया भर के विभिन्न यात्रा स्थलों की मनोरम छवियों के साथ हास्य को जोड़ता है । यह इसे सिर्फ एक ऑनलाइन सेवा से अधिक बनाता है ।
इस मौके पर बच्चों ने रंगारंग कार्यक्रम प्रस्तुत किए । 2015 के इंस्टाग्राम अभियान के दौरान, कंपनी को 13.3 मिलियन इंटरैक्शन मिले और 341 प्रतिशत instagram अनुयायियों में वृद्धि हुई ।
सबक: एक ऐसा विषय खोजें जो आपके व्यवसाय के लिए प्रासंगिक हो और आपके उत्पाद की मांग पैदा करे । उदाहरण के लिए, एयरबीएनबी एक क्राउडसोर्स व्यवसाय है जो होटल चलाता है । इसलिए, दिलचस्प सामग्री पूरी दुनिया में यात्रा साइटों से संबंधित होनी चाहिए । आप सामग्री के माध्यम से ब्याज उत्पन्न कर सकते हैं और फिर डॉलर का पालन करेंगे ।
8. जेटब्लू
हम देखते हैं कि कई कंपनियां ऑनलाइन मार्केटिंग रणनीतियों की बात करते समय सबसे आम गलती करती हैं । वे केवल आत्म प्रचार पोस्ट material.No एक एक कंपनी है कि खुद के बारे में बात कर रखता है का एक हिस्सा बनना चाहता है । वास्तविक मूल्य का कुछ बनाने में लंबा समय लगता है ।
जेटब्लू, डिस्काउंट एयरलाइन जो इतनी लोकप्रिय है, उन कंपनियों में से एक है । कंपनी किराया छूट या विशेष प्रस्तावों की घोषणा करने के लिए ट्विटर का उपयोग नहीं करती है । इसके बजाय, यह त्वरित और आसान ग्राहक सहायता प्रदान करने के लिए अपने हैंडल का उपयोग करता है । कंपनी ने इतना गहरा प्रभाव अनुभव किया है कि इसके फ़ीड पर लगभग सभी संदेशों में @ उत्तर हैं । व्यवसायों के लिए सोशल मीडिया मार्केटिंग में यह एक दुर्लभ उपलब्धि है ।
सबक: अनुयायियों के लिए उपयोगी जानकारी के साथ स्व-प्रचार सामग्री को संतुलित करने के लिए प्राथमिकता दें, जब वे विश्वास और तालमेल बढ़ाने के लिए आपकी वेबसाइट प्रोफाइल के साथ बातचीत करते हैं ।
