E-Commerce website owner? It is time to take advantage of contemporary technology to the fullest! If you've ever wondered what you could possibly do to market your business in a more efficient way, or how come your website strikes such amazing traffic stats but you're still not seeing significant revenue, it is time to revisit your entire approach and fall into line with the latest business technologies. So, let's break down one of the latest trends in E-Commerce business strategies – introducing behavioral targeting.
What is behavioral targeting all about?
Behavioral targeting is the process of using information acquired based on your customers’ actions (and, not less importantly, inactions) online. It allows businesses to target customers based on their behaviors across different websites. This type of information can be used to infer their preferences, lifecycle stage, and where they're positioned in the funnel journey. For E-Commerce businesses, “action” can refer to anything the customer may do while browsing the website—and can also refer to actions taken on the web before and after their visit to the website.
Why is behavioral targeting trending?
Before behavioral tracking made behavioral targeting possible, advertisers relied on contextual targeting, where advertisements would appear in the presence of the matching keyword or topic (for instance, hotel suggestions would pop up when searching for a vacation). This is still a powerful practice, however behavioral targeting provides advertisers and company owners with a fresh and unarguably efficient tool to provide a personalized experience to customers to increase their engagement on-site.
Why does personalization matter?
Personalization strategies rely on a very simple, yet efficient principle that's based off of real life – if you know somebody well enough, you can push their buttons and make them act a certain way. Sounds pretty convincing, doesn't it? Well, it appears that 91% of consumers are more likely to buy from companies who remember them and provide tailored offers and content. However, it doesn’t really end here – it seems that even the layout of your landing or purchase page makes a difference, and it's all in the small details. It turns out that even the color of your "Buy Now" button can stimulate a purchase for a certain buyer, and that the same button color could drive a different customer away. Nailing this data is crucial for your business, as you can make live and on-site adjustments that target each customer.
How can you implement this technology at your E-Commerce website?
So we've come this far, and at this point you feel like you want in. The good news are that using an E-Commerce personalization software, it is pretty easy to get going. E-commerce personalization software creates experiences tailored to consumers who shop online using e-commerce tools. This kind of software collects data about user behavior in real time across multiple channels, and utilizes these insights to provide personalized content according to the user's own preferences, usually in an automated way.
To conclude, behavioral targeting is grabbing growing attention, and deservingly so. Now that you've learned all about it, it is no longer a problem to hop in.
