Did you know that potential customers tend to prefer paid search ads? Around 75% of people say that these ads help them find what they are looking for on search engines. Over 59% of sales professionals say their lead generation can depend on how easily they can be found on search engines. What does this mean for you? Your business depends on a solid digital marketing strategy. One aspect of this strategy is SEM optimization. This will take a look at SEM solutions and how they can benefit your organization.
What is SEM?
A common mistake that people make is that SEO and SEM are the same thing, just SEO focuses on both paid and organic approaches to marketing. People also believe that SEO is a component of SEM. SEM is the term that is used specifically to describe paid search tactics, while SEO refers to organic approaches. SEM is an approach where you purchase visibility on search engines through paid advertising, such as PPC (pay-per-click). These are ads that show up on search engines alongside the search results, ensuring that you get the visibility you are looking for.
It’s important to know when SEM is the better approach over SEO. SEM is very effective to get immediate attention, which is very important for businesses that are just launching or who need to attract more attention. However, while this offers immediate visibility to give you a boost, you shouldn’t neglect how important SEO also is for your business.
Benefits of SEM
The biggest benefit of SEM is that you get that immediate visibility that can give your business a much needed boost. When people search for a term, they likely already know what they are looking for. By having your ad visible to them, you may end up getting more clicks than if you had just focused on your SEO efforts.
Another benefit is that SEM can be pretty easy to implement. You will have to wait some time before you see results with your SEM, but you can easily configure it based on your specific needs. Or, you can hire an SEM company that specializes in these tactics so that you can get the best results from your campaigns. Eventually, you can measure the results to see if you are achieving what you need to.
Lastly, you get the brand awareness that your business needs to thrive. It can not only generate traffic to your site, but you can get the recognizability that your business needs to stand out from the competition. When people search for your targeted keywords, you will be right there for them to see.
Conclusion
A successful digital marketing campaign will utilize several different approaches, including SEM and SEO. Just like any other business, you may need the help of an experienced professional to help you achieve the best possible results. SEM can be an ideal solution while you are just starting out or if you want to boost your audience, allowing the organic SEO approach to further help you grow your business.
