GlobalInstant Coffee Market: Overview
The world instant coffee market is highly fragmented and itcomprises multiple players. The market is estimated to experience substantialincrease in the production capability as many different market suppliers arenow focusing on the usage of advanced technologies for the production of highquality instant coffee. A boost in the volume of production will also allow themarket players to cater to the ever increasing demand for instant coffee acrossthe globe. The world instant coffee market is mostly led by the prominentplayers who are working towards acquiring new brands so as to continue theirmarket dominance and augment their share in the world market for instantcoffee.
Theprominent market players that are operating in the world market for instantcoffee are focusing on product innovation and are involving variousacquisitions and mergers so as to expand their global presence. Some of themarket players that are now dominating the world market are Keurig GreenMountain, Starbucks Corp., Tata Global Beverages, Tchibo coffee, Jacobs DouweEgberts, Matthew Algie & Co. Ltd., Nestlé S.A., The Kraft Heinz Co.,Strauss Group Ltd., and Unilever Plc.
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Theworld instant coffee market stood at an initial market valuation ofaround US$ 28.12 bn in the year 2016. This market valuation is anticipated toreach an overall valuation of around US$ 42.5 bn by the end of the year 2025.This growth of the world market for instant coffee is projected to be achievedwith the assistance of a sound CAGR of 4.8% over the course of the givenforecast period that extends from the year 2017 to 2025.
AsiaPacific to Lead the Market over the Period ofForecast
Theworld market for instant coffee has been regionally segmented into thegeographies of Latin America, North America, Asia Pacific, Middle East andAfrica, and Europe. With a share of around 35.7%, the region of Asia Pacificdominated the overall market in the year 2016 and is anticipated to remain ontop over the next few years to come. The increasing interest of consumers forinstant coffee in India and China has been driving the said market for instantcoffee in Asia Pacific.
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Amongstothers, the demand for instant coffee is particularly high in the Rest ofEurope. Various countries, such as Bulgaria, Russia, and Poland demonstrate aconsiderably high rate of demand, which is estimated to continue to rise in theyears to come, thereby retaining the second position in the world instantcoffee market. North America, on the other hand, is anticipated to witness adecline in the demand for instant coffee in the near future owing to greaterpreference for filter coffee.
EvolvingConsumption Pattern to Fuel Market Growth
Instantcoffee has become quite popular amongst the common people due to risingurbanization and economic growth. This comes down to the fact that people havemore money to spend and also they prefer instant beverages as opposed to thosethat have waiting time.
Everevolving lifestyle and consumption patterns across the globe has been one ofthe driving factors for augmented demand for instant coffee. Easy preparationof instant coffee and its ready availability in a wide variety of flavors andformats are a few of the major driving factors for the growth of internationalinstant coffee market. Furthermore, instant coffee comes with a higher shelflife due to its powdered texture and that makes it more commercial and popularamongst the vendors. Many of the popular instant coffee brands are advertisingtheir specialty instant coffees which have resulted in the boost of worldinstant coffee market.
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Theinformation shared that has been in this review is based on a TMR businessreport that contains the title, “Instant Coffee Market (Distribution Channel- B2B (Hotels and Restaurants) and Retail (Online and Offline); Packaging Type- Jars and Sachets) - Global Industry Analysis, Size, Share, Growth, Trends andForecast 2017 - 2025.”
For thestudy the market has been segmented as follows:
GlobalInstant Coffee Market Segmentation
· By Distribution Channel
o B2B
§ Hotels
§ Restaurants
o Retail
§ Online
§ Offline
· By Packaging Type
o Jars
o Sachets
· By Region
o North America
o Europe
o Asia Pacific
o Middle East and Africa
o Latin America
The world has undergone a majorshift in the way of living since the COVID-19 pandemic struck. A notable changein the functioning of various businesses and sectors has influenced theirworking mechanisms extensively. The food and beverage sector is no stranger tothis change. Transparency Market Research (TMR) has studied many aspectsconcerning the difference between the trends in the pre-pandemic andpost-pandemic world across the food and beverage industry.
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