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Growth of the E-coat market is mainly driven by the constantly evolving automotive industry, as well as the increasing applications of E-coating, especially in the Asia Pacific. According to the India Brand Equity Foundation (IBEF), India is now the fourth largest automobile market in the world, as the automobile market has been growing consistently. E-coat has been used for years in the automotive industry. But in the last few years, new e-coat products have been developed for end users requiring different properties, including corrosion and UV resistance, low-temperature cure, and UV and corrosion resistance combined with bulk application.
For example, in March 2019, PPG Industries, Inc. announced the North American launch of PPG POWERCRON 160 electro-coat (E-coat), a next-generation anionic epoxy coating that offers high film build and low volatile organic compound (VOC) content. The product is launched for the heavy duty equipment, casting, and automotive manufacturers. Moreover, the rising trend of dual tone colors in vehicles is also accelerating the E-coat market growth. E-coating, also known as electrodeposition coating, is a method of painting that uses electrical current to deposit paint on a surface. This process is also referred to as paint deposition. E-coat provides excellent overall coverage at a relatively thin film with good corrosion resistance.
The main difference between E-coating and powder coating is that E-coating is considered to be a wet process, while powder coating is considered to be a dry process. A spray gun is used to electrostatically apply the particles onto the surface of the substrate. Furthermore, there is an increasing demand for various household appliances, such as refrigerators dryers, washers, etc. due to the increasing urbanization and disposable income. Manufacturers are focused on launching new and innovative appliances with unique or different colors to gain competitive edge in the market. Thus, with the increasing applications, the demand for E-coating is also increasing, which, in turn, is expected to drive the E-coat market growth.
E-coating is employed for uniform coating of interior and exterior surfaces. VOC products are used in E-coating, as they give off no hazardous air pollutants. Moreover, E-coat materials produce less solid waste compared to other coating techniques. This in turn is also expected to augment the growth of the E-coat market. Major players operating in the e-coat market include PPG Industries, Inc., NIPSEA Group, Akzo Nobel N.V, BASF SE, Chugoku Marine Paints Ltd, Axalta Coating Systems, The Sherwin-Williams Company, and The Valspar Corporation.
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