Facebook Ads Updated
Recently, Facebook has announced that it will be going to remove the option of a 28-day attribution window. FB is changing this 28-day window option to 7 days or 1 day. This sort of change will be stronger in terms of privacy and browser changes. Let’s understand more about this change in a detailed manner:
Understanding the 28-day Attributionmodel in your account
What this attribution model is? In Facebook marketing, the number of days between when someone clicked or viewed your Ad and then took action/ activity on your website is known as an “attribution window”. Through this default Facebook attribution window settings, one can see the actions taken within 1 day of viewing the Ads and within 28 days of clicking the ad.
If any advertiser is using the standard attribution window for Facebook then it will be going to affect their future results. In FB there’s a by default option of a 28-day click attribution model which is going to be changed to 7-day or 1-day. There is a “compare windows” feature that advertisers can use to know how heavily their results change with a 28-day mark.
Many people are still not familiar with this and they want to know when the 28-day window option from Facebook will be gone. According to Facebook's announcementand Social media marketing experts,the changes will be effective from October 12th, 2020 which means injust a couple weeks. Till that date, the historical data will be available. Facebook recommended to the advertisers to download any important to relevant data that is related to the 28-day attribution model. There are chances of deletion of this information so you must download it before that date.
This change will also be applied to the FB Advertisements API. The API will proceed to make the 28-day attribution knowledge until there is no formal hit of the browser limitations.
facebook ads update
