With an increased focus on personalization and customer experience (CX), B2B marketing goals and metrics with b2b intent data must be laid out to measure the success of the marketing efforts supporting a customer progression through the buyer journey.
Data-driven B2B marketer is clear-cut metrics for success. With an increased focus on personalization and customer experience (CX), B2B marketing goals and metrics with b2b intent data must be laid out to measure the success of the marketing efforts supporting a customer progression through the buyer journey. Your B2B marketing plan must define how it will create a direct contribution to revenue with a return and galvanize high growth. If you want to get to know more about b2b intent data then visit the above link.
