Playersin the global ready-to-use therapeutic food and supplementary foodmarket are expected to create new scopeand opportunities in order to continue dominating. Key players in the marketare constantly pumping in hefty amount of money behind research and developmentin order to enhance their product and expand their product portfolio. Playersin the market are trying to stretch footprints by improving products. This islikely to make them retain and improve their market position. Few key playersin the market are Tabatchnik FineFoods, Diva Nutritional Products, GC RieberCompact AS, Kaira District Cooperative, Nuflower Foods and Nutrition Pvt., GCMana Nutritive Aid Products.
Theglobal ready-to-use therapeutic food and supplementary food market is predictedto rise at robust CAGR rate of 8.6% during the forecast period 2017 – 2025. Themarket which was valued at US$ 429.9 mn by the end of 2017, is likely to bevalued at US$829.3 mn by 2025. On the basis of product, the ready-to-usetherapeutic food (RUTF) is segregated into solid, paste, and drinkable. On thebasis of ready-to-eat-supplementary food (RUSF) is divided into solid andpaste. When combined, RUTF segment assuaged demand for over 70% in 2017. Thissegment is likely to dominate by the end of the tenure period. On the basis of geography,Europe alone held a demand for 54.3% in the world.
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RisingGovernment Concerns to Handle Malnutrition to Foster Market Growth
Oneof the major reason that is driving the RUTF and RUSF market is increasingcases of malnutrition children and adults all across the world. Extreme povertyand intake of cheap quality of food products are likely to favor the growth ofthe market. Various government initiatives undertaken to deal with constantgrowing malnutrition cases around the world will help particularly the marketin the developing region grow. Increasing number of schemes by government tohelp to feed people below poverty line is boosting the market to grow. It hasbeen noted that developing countries are biggest victims when it comes tomalnutrition cases. Government in these countries are trying to increaseawareness regarding the adverse effect one can have due to malnutrition.
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IncreasingNumber of NGOs and Injuries to Favor Market Growth
Anotherfactor that is acting as a pillar in supporting the growth of the global marketis the rise in number of NGOs in all corners of the world. NGOs across theworld are continuously trying to slacken the rate of malnutrition by providingthe RUSF and RUTF to the one in need. This is expected to increase the demand.However, it has been duly noted that rising demand for local ingredients byconsumer and government coupled with rising contamination rates isprognosticated to hinder market growth.
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