Market Outlook
In theglobal protein market, brownrice protein market is gaining the worldwide recognition owing to itshigh amino acid content. The brown rice protein is a type of plant protein andis extracted from the brown rice. Brown rice protein contains the minimalamount of other nutrients such as fats, dietary fibers, and others and has90-95% of protein content, Brown rice protein is more economical than the otherprotein alternatives available in the protein market. Increasing number ofgymnasts and athletes has led to an increase in the demand of the proteinpowder and brown rice protein has the potential to fulfill this demand. In theglobal brown rice protein market, the demand of the brown rice protein isincreasing in North America and the European regions and North America alsoaccounts for the highest production of the brown rice protein. Due to increasein demand for brown rice protein market, it would be anticipated that therewould be higher returns for investors on brown rice protein in near future.
Increasing popularity among thehealth-conscious customers:-
The demandfor brown rice protein is increasing among the health conscious customers,bodybuilders, and the athletes. In addition, the popularity of brown riceprotein is increasing among the customers which prefer to consume onlyplant-based protein. In many works of literature, it has been shown thatplant-based protein products are generally healthier than the animal proteinproducts. In the global protein market, the demand for brown rice protein isincreasing at a robust growth rate in the food and beverage industry and alsoin the pharmaceutical industry. In the food and beverage industry, the demand forbrown rice protein is increasing as a dietary supplement and nutraceuticals asenergy source owing to its high protein content less fat, zero cholesterol. Inaddition, brown rice protein is more economical than other sources of proteinsand does not contain artificial sweetener for the enhancement of its taste.Brown rice protein is also used in the animal feed to increase the overallprotein content. Brown rice protein is free from the milk protein lactose,which is the major advantage in consuming brown rice protein powder. On theother hand, high content of cysteine, methionine and sulfur-containing aminoacids is also making the brown rice protein popular among pharmaceuticalindustries.
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Global Brown Rice Protein Market: Key Players
Some ofthe key players operating in the global brown rice protein market are AxiomFoods Inc., Pure Food Company LLC AIDP Inc., Bioway (Xi'an) Organic IngredientsCo., Ltd., North Coast Naturals, Graden of Life, Nutrition Resource Inc., TheGreen Labs LLC, Shafi Gluco Chem Pvt. Ltd., Top Health Ingredients Inc.,Nutribiotic, Z-Company. More food industry is showing their keen interest tobring the brown rice protein in their product portfolio, it is expected toincrease the demand for brown rice protein in the forecast period.
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Opportunities for MarketParticipants
The demandfor brown rice protein will increase due to increasing food and beverageindustry throughout the globe. Increasing trend of bodybuilding among thepopulation is fuelling the demand for brown rice protein in the market. Manyfood companies are offering products containing brown rice protein content.Apart from all the factors increasing health awareness among the population hasled to an increase in the demand for brown rice protein over the forecastperiod.
Brown Rice Protein Market: RegionalOutlook:-
NorthAmerica and Europe account the highest consumption of processed food andcompanies like Axiom Foods Inc., The Green Labs Llc, and Graden of Life aresituated where it can be anticipated that the demand of the brown rice proteinwill increase in the forecast period. The Asia Pacific to witness a robustgrowth rate owing to growth in fitness aware population and growing foodindustries over the forecast period ensuing speedy procurement of brown riceprotein within the place through the key players. In addition, the demand forbrown rice protein is increased in the Latin America region owing to itsincreasing consumption of the brown rice protein. Increasing awareness andurbanization in the Middle East and African countries is expected to increasethe establishment of food companies in the forecast period.
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