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LED Display is the advertising medium which combines high end technology with other added on advantages such as being so colorful, vibrant, wide visual range, environment-friendly and energy-saving. When compared with newspaper and television, LED display is highly economical. Unlike traditional outdoor media, it has an edge over both the TV and other forms of advertising. The personalization of this digital medium has made it highly adaptive. LED Display is also referred to as the fourth screen, first being TV then computer at the second place followed by mobile at the third spot.