According to a new study by TMR, the sales of low-intensity sweetenersis expected to reach ~US$ 1.6 Bn in 2019, and record aY-o-Y growth of ~7% in 2020. Growth of the low-intensity sweeteners market remainsdriven by a slew of factors, which range from the rising demand for sugar-freeproducts and changing regulations in the food and beverage industry, to growingawareness among consumers.
Low-intensity sweeteners come in different product types such astagatose, xylitol, trehalose, isomaltulose, allulose, and others. Among thedifferent product types, allulose low-intensity sweeteners are becomingpopular, and this segment is expected to grow rapidly at a CAGR of ~9% overthe period of 2019-2029.
Low-intensity sweeteners are used in various industries such asbeverages, confectioneries, pharmaceuticals, and dairy products. Theusage of low-intensity sweeteners is increasing rapidly in dairyproducts.
Low-Intensity Sweetener Supplements Trending asConsumers Focus on Sugar, Fat, & Calorie Reduction
Obesity usually occurs due to high intake of sugar, fats, and calories,and increases the risk of numerous health conditions such as hypertension,adverse lipid concentration, and type-2 diabetes. The North America region hastraditionally shown the highest percentage of obesity in the world, with thenumber of adult and child obesity cases on the rise since the 1980s. For ahealthy lifestyle, consumers prefer sugar-free and fat-free products.Health-conscious consumers are following proper diets and avoiding junk foodand sweets. From youngsters to older individuals, all age groups areconcentrating on exercising regularly and on weight management. Moreover,multiple gym chains, diet centers, and fitness centers are promoting theconsumption of healthy food, dietary supplements, and other health products,which is further influencing consumers to opt for low intensity sweetenerproducts. Manufacturers are launching low-intensity sweetener supplementproducts that provide the required nutrients without additional sugar contentin the diet. Due to all these factors, the sales of low intensity sweetenerproducts is growing.
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Utmost Focus on Quality of Low Intensity SweetenerProducts
Consumers prefer excellence in quality and service. Companies areinvesting in research & development to create unique and innovativelow-intensity sweetener products with great quality. They are concentrating onadopting the latest technologies to maintain high-quality standards. Consumerschoose brands with the best quality products. Consumers have various options inlow-intensity sweeteners to choose from, and competition is increasing rapidlyin the low-intensity sweeteners market. Consumers are ready to pay a goodamount for high-quality low-intensity sweetener products.
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Growing Consumer Focus on Product Safety and Originof Raw Materials
Consumers’ interest in product quality and safety is seen in markets indeveloped and developing countries, specifically in countries in Europe andNorth America. Consumers are curious about the accountability of different rawmaterials used in low-intensity sweeteners. Increasing focus on the sources ofraw materials is because of the high use of synthetic chemicals and pesticidesin the agricultural sector in developing countries.
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Increasing FDA Challenges for Low-IntensitySweeteners
Stringent government rules and regulations on several ingredients hinderthe growth of the low-intensity sweeteners to quite some extent. There areseveral regulatory bodies such as the Food and Drug Association (FDA) that haveimplemented regulations regarding the utilization of low-intensity sweeteners.All low-calorie sweeteners have to undergo several tests before the approval ofthe FDA, to provide safety to the population. Delays in approvals coupled withthe rise in cost towards the introduction of new products are restraining thegrowth of the global low-intensity sweeteners market.
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Global Low-Intensity Sweeteners Market: CompetitiveLandscape
Some of the key players in the global low-intensity sweeteners marketare Cargill Inc., RoquetteFreres Company, Ingredion Incorporated, Matsutani Chemical Industry Co., Ltd.,E.I. Du Pont de Nemours and Company, ZuChem Inc., Nova Green Inc., FoodchemInternational Corporation, Ecogreen Oleochemicals, and Gulshan Polyols Limited,among others.
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