A Comparison Between Local Marketing, Global Marketing And International Marketing
When choosing marketing companies in Orange County to work with, it is important to know whether you need a global marketing company or an international marketing company or a local marketing company. The terms international marketing and global marketing sound very similar but they are different. Global marketing is carrying out various marketing operations from the headquarters of the company while selling services and products worldwide in different countries.
On the other hand, international marketing is going global through establishing subsidiaries in your prospective local market of various countries to execute marketing strategies.
Global marketing
This is an international marketing strategy. The company conceptualizes a service or product such that it suits the requirements of the global consumer. The company comes up with universal planning, production, promotion or placement tactic of these services or products across the globe.
International marketing
This is the process of expanding a business across the domestic geographical boundaries by means of setting up subsidiaries in the markets of different counties. The subsidiaries design the marketing principles and strategies and adapt them according to the needs of the target market.
Benefits of global marketing
When it comes to the internationalization of businesses if the service or product offered has a universal demand then global marketing is a beneficial strategy.With global marketing, the company can sell services and products overseas and expand its customer base. With the globalization of the operations of a business, the company can go for mass production. This can reduce the costs and ensure economies of scale. The company can make higher profits due to reduced production costs.
Local marketing
A company or business that is local to a specific area isn’t able to compete directly with a larger competitor in another location. Local companies should work with local marketing companies as they need a targeted marketing to attract new customers who might not realize that there is a specialty company in the area. Companies can do local marketing both online and in person.
Benefits of local marketing
Networking with local businesses is one of the top benefits of local marketing. If you are in a small area or town that doesn’t have the service your company provides,you should network with other businesses in the locality. This can help attract customers by increasing your exposure. You can ask local businesses to post the fliers of your business on their doors in areas with high traffic. Fliers give you the opportunity to display all services that your business can provide.
Search engine marketing
You will need to use local SEO strategies if you want to attract new customers online. The main focus of having a local marketing strategy is to determine all of the local keywords for your company. These keywords should be specific to your area of operations to be able to attract local customers. This is known as location-based keyword usage. You should ensure that your site has keywords that include your country, city or the geographic area that you want to target.You may need help from marketing companies in Orange County for your local search engine marketing.
