You never get a second chance to make a great first impression
While it may be a cliché, it’s true. The first interaction of the brand is critical in setting the tone for the entire customer experience. And as companies turn to digital and seek ways to build human connections with their customers, the welcome email stands out as one of the best opportunities for relationship building.
In fact welcome emails have the highest open rates, up to 60% and are sought after by customers as well. It makes them feel valued and turn to your service more often. In a survey it was found that 74.4% customers expect a welcome email when they sign up for a new service.
Welcome emails are important. No two ways about it. Read on to learn some tips on how to craft the perfect welcome email.
1. Go creative or go home!!
Your welcome email is an entrée at the dinner party. Serving it top notch is a must, for it’s the star of the show! You may choose to keep it with or without fuss and flash, but the perfect entrée should be satisfying. If the entrée impresses you, you are most likely to enjoy your dining experience. If it’s not to your taste, you are most likely to judge the party on that bad start.
It’s something worth getting too worked up over. I would say fuss over it, include great design, big bold fonts, and graphics that gets your customer’s focus right to your products. Instead of writing big boring monotonous emails, why not try using postcard like formats which are interactive as well as informative.