The A2P SMS market is witnessing continually rising revenues. The market growth attributes to the proliferation of two-factor authentication (2FA) and OTP services. Besides, the increasing adoption of marketing campaigns for brand promotion and OTT messaging drive the market growth, providing A2P and P2P services such as flight alerts and SMS exchange.
With the increasing uptake of one-stop-shopping omnichannel marketing, IoT applications, and 4G & 5G international infrastructure connectivity, the market growth accelerates further. According to Market Research Future (MRFR), the global A2P SMS market is poised to reach significant growth by 2030, registering a phenomenal CAGR of 3.8% with USD 88.14 Billion during the anticipated period (2020 – 20230).
Additionally, the increasing penetration of blockchain-based platforms, such as mobile number portability application (MNPA) and settlement & payments marketplace for VoIP and SMS, influences the market growth. Various advantages offered by A2P SMS, such as the ability to reduce the cost of internal communications and improve operational efficiency, escalating the market growth.
Augmenting demand for mobile-based services in banking, healthcare, retail, and e-commerce increases the deployment of A2P SMS. Conversely, intense competition in the market and growth in mobile spam and mobile malware are major factors impeding the market growth. However, the rising popularity of diverse products like OTT messaging and rich communications services (RCS) channels would contribute to market growth throughout the review period.
A2P SMS Market - Segments
The report is segmented into applications, end-users, and regions. The application segment is sub-segmented into customer relationships, pushed content services, management services, interactive services, promotional campaigns, inquiry-related services, and others.
The end-user segment is sub-segmented into BFSI, retail, travel & transport, entertainment (gaming) & media, healthcare & hospitality, and others. The region segment is sub-segmented into North America, Europe, APAC and the Rest-of-the-World.
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A2P SMS Market - Regional Analysis
North America leads the global A2P SMS Industry, heading with large technological developments and A2P SMS equipment applications across the end-user industries. Besides, the largest market share attributes to the rising telecom industry and the proliferation of the internet and smart connected devices, such as mobiles and tablets in the region.
Europe is the second-largest market for A2P SMS solutions. The market is fostered by the rising adoption of on-demand cloud services. Additionally, rising SMS exchange usages for A2P & P2P and 4G & 5G international infrastructure connectivity are key driving forces. Germany, the UK, France, and Italy account for major market shares due to the rapid adoption of omnichannel marketing and internet of things (IoT) applications.
The Asia Pacific A2P SMS market witnesses significant growth due to the spurting growth in the construction sector in rapidly growing economies. Furthermore, the increasing adoption of A2P services and demand for high-speed internet connectivity in the region influence the market growth. China, Japan, and India are major A2P SMS markets in the region.
Global A2P SMS Market - Competitive Analysis
The A2P SMS market appears highly competitive and fragmented, with several well-established players and new entrants forming a competitive landscape. Strategic partnerships, mergers & acquisitions, innovation, brand reinforcement, and collaboration remain prevailing key trends for the leading players.
Players active in the global A2P SMS market are Infobip Ltd (UK), Trillian Group (Malta), Tyntec (Germany), Tata Communications (India), CLX Communication (Sweden), Syniverse Technologies (US), SAP SE (SAP Mobile Services - Germany), Tanla Solutions (India), MBlox Inc (US), Mahindra Comviva (US), Twilio Inc (US), and Vonage Business (US), among others.
Industry/ Innovation/ Related News
June 01, 2021 --- Global Telco Consult (GTC) announced its partnership with BTS to access BTS’s managed services for its SMS platform. BTS is an international operator with a large portfolio including voice, A2P SMS, and integrated numbering intelligence services. BTS is working on bridging the gap between the digital consumer’s needs and the services provided, focusing on enabling digital transformation in communications with technology-based services and improving the connectivity between companies and final users.
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A2P SMS Market Research Report: Information by Technology (Hall Effect, Magneto Resistive, Variable Reluctance), By Application (Automotive, Industrial, Aerospace & Defense, Consumer Electronics) and Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America)—Forecast till 2030
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