Tips To Improve Search Engine Optimization Rankings
Reaching the top of Google search results is the goal of all website and blog owners. The higher you rank in Google search results, the more traffic comes to your website. For online shop website owners, higher traffic means more visitors can be converted into leads or consumers. For bloggers, high traffic means they can sign up for Google AdSense or become an endorser.
This goal simply cannot be achieved by releasing a lot of content without optimization. Because the pages of your website cannot automatically reach the top ranking of search results. Various effective SEO techniques are needed to rank your website in Google search results.
This article will guide you to implement SEO techniques based on the latest algorithm updates from Google. SEO technology is always changing after the Google algorithm update. If 10 years ago a 300-word article full of keywords (stuffing keywords) could occupy the top ranking of Google, then such SEO techniques are no longer valid. Google is always updating its algorithms to provide the best search results to its users. Search results that are able to fully answer the searcher's question.
Here are the 15 latest SEO techniques to increase your website ranking and traffic:
table of contents off
1 Best SEO Technique to Increase Website Ranking and Traffic
1.1 1. Install Yoast SEO Plugin
1.2 2. Add Website to Google Search Console
1.3 3. Create a Sitemap
1.4 4. Install Google Analytics
1.5 5. Increase Website Speed
1.6 6. Keyword Research
1.7 7. Target Long Tail Keywords
1.8 8. Create Complete and Interesting Content
1.99. Image Optimization
1.10 10. Maximize Internal Links
1.11 11. Guest post
1.12 12. Post on Medium
1.13 13. Check Link
1.14 14. Meta Optimization Tags
1.15 15. Update Old Content
Best SEO Techniques to Increase Website Ranking and Traffic
SEO Techniques - SEO Illustration
1. Install Yoast SEO Plugin
Installing the Yoast SEO plugin is a wise step to start a long series of SEO optimization. Yoast SEO provides various features to improve the SEO quality of your website.
Some of the key features of Yoast SEO are changing title tags and meta descriptions, submitting XML sitemaps, changing permalinks, validating Google Webmaster Tools, and analyzing your content. Content analysis is the most attractive feature of Yoast SEO. This feature will alert you if any of your content is not according to the correct SEO rules.
SEO Techniques - Yoast SEO Illustration
As you can see in the image above, Yoast SEO provides analysis for the use of subtitles, sentence length, and article length. You do not need to manually check the completeness of the content so that the process of applying SEO techniques to the content can be completed more quickly.
Also Read: How To Set Up Latest Yoast SEO?
2. Add Website to Google Search Console
Google Search Console (formerly known as Google Webmaster Tools) is a free platform for website owners to monitor how their websites are performing in Google's organic realm. Google Search Console allows you to find which domains provide links to your website (referenced domains), website performance on mobile devices, analysis of website pages with the highest traffic.
Here's how to add a website to Google Search Console:
Google account login
open webmaster tools
Click Add Property
Select "Website" from the drop-down menu and enter the URL of your website. Make sure that you type exactly the URL that is visible in the browser.
choose verification method
Google Search Console provides several methods for website verification, from uploading HTML files, domain name providers, HTML tags, or Google Analytics tracking code. You choose what you want.
add domain separately
If your website already supports HTTP:// and HTTPS:// versions, add them separately.
Also read: The Complete Google Search Console Guide
3. Create a Sitemap
A sitemap is a list of all web pages that can be accessed by visitors and search engines. With a sitemap, your website will be easier to find by search engines and indexed faster. The sitemap will also notify search engines when the structure of the website changes. Creating a sitemap is a basic but very important SEO technique.
There are two types of sitemaps, namely XML sitemaps and HTML sitemaps. An XML sitemap is a sitemap that is accessed by search engines, whereas an HTML sitemap is one that is accessed by a visitor. You can read a complete explanation of creating XML sitemaps and HTML sitemaps in this article.
4. Install Google Analytics
SEO Techniques - Google Analytics Illustration
Apart from installing Google Search Console, you will also need to install Google Analytics. Google Search Console and Google Analytics have different functions. Key Functions of Google Search Console Ads.
testing a website’s performance in search results, while the main task of Google Analytics is to determine the behavior of website visitors.
With Google Analytics, you can track the traffic of visitors from the first page where they landed on your site. In addition, Google Analytics also helps you determine which pages generate more conversions and which ones are less than optimal.
To install Google Analytics on your website, follow the instructions on how to Gps Google Analytics in WordPress.
5. Increase website speed
SEO techniques - a description of the speed of the website
One of the things most website visitors hate is slow loading. Loading old websites annoys website visitors and as a result, searches for other websites that can provide more information.
No matter how well you create your content, website visitors will not tolerate slow loading. According to Google, 53 percent of Internet users leave websites that take more than 3 seconds to load. In addition, 79 percent of people who were disappointed with an old download website said they would never return to the website. Improving website speed is a method of On-Page SEO that needs to be done in the world of SEO.
Also read: How to speed up blog loading for your site
6. Keyword research
Failure to research keywords before creating content is a fatal mistake for website and blog owners. Keyword research can help you find keywords that are relevant to your readers. There are five keyword research indicators that you need to pay attention to, namely search volume, keyword difficulty, keyword suggestions, SERP, and search intent.
First, the search volume is the number of keywords in a given period. Second, the difficulty level of the keyword indicates the difficulty level of the keyword that is located on the first page of the search results.
Third, keyword suggestions are a set of keywords that are related to the keywords you are researching. Fourth, SERP Pages or Search Engine Results show pages that rank in the top 10 in the search results for the keywords you are researching. Finally, the purpose of a search is what the searchers want for a keyword. A keyword can have more than one comment, and Google prefers the comment according to the search engine preferences.
Also read: 9 Ways to research keywords for blogs and websites
7. Target Long Tail Keywords
Depending on the number of words, there are two types of keywords, namely short tail keywords and keywords. Short tail keywords are keywords that consist of one or two words, such as “create a blog” and “build a website”.
On the other hand, tail keywords are keywords that consist of three or more words, such as “how to create a blog with WordPress” and “how to create a blog with a blogger”. The search volume for long-tail keywords is less than for short-tail keywords. However, keywords are more effective for traffic. According to Neil Patel, long-tail keywords get 70 percent more traffic than keywords.
8. Create complete and engaging content
When people find a keyword in a search engine, they want to get a complete answer to the problem they are facing. Google also recognized the needs of its users and prioritized comprehensive content to rank high in search results.
You can add pictures, infographics or videos to complete the article. Visual aids help readers to easily understand the content of your article. If they are satisfied with your full content, it is unlikely that they will share the content on social media.
Also read: How to Write Good and Proper SEO Articles
9. Image optimization
Adding images to your website/blog content is a great way to keep visitors from getting bored of the text. In addition, images can also help visitors understand your content. However, you should also optimize the images you upload so that they do not slow down the loading of your website or blog.
There are many ways to optimize the images on your blog, from manual to automatic. Get a full description in the article How to Optimize Images in WordPress.
10. Maximize Internal Links
In addition to backlinks (external links), internal links also play an important role in SEO optimization.