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Tag: martech

Why Brand Safety Measurement Standards are Failing Mark...

With 85% of consumers feeling that brands bear responsibility for ensuring...

  • martechnology

Best Free Content Management Systems

The design and the content are the core elements of a good website. To crea...

  • martechnology

Certainty of outcomes – Only goal that matters for mark...

Certainty of outcomes – what does it mean to you? And in percentage terms,...

  • martechnews

Optimizing Data & Making Content King Again

With privacy laws getting more stringent due to the shift away from cookies...

  • martechnology

Customer Experience for Marketing Growth

Most brands try to zero in on retention marketing to reduce customer churn....

  • martechnews

MarTech Interview with Paul Brenner on Location Targeti...

An AOOH solution provides several unique benefits and acts as a touchpoint...

  • martechnews

Key Components of Composable Content Operations

Creating CX is a brand differentiator. Great content is how you create thes...

  • martechnews

Conversational AI-making business replies easier - Mart...

Conversational AI is becoming common day by day. Not only for commercial ob...

  • martechnology

The Essentials of a B2B Marketing Plan

B2B marketing strives to strike a balance while consumers keep disrupting i...

  • martechnews

Differences Between Chatbots And Live Chats : Which is...

Chatbots and live chats are a fixture of customer communications. You shoul...

  • martechnews

How Inflation Impacts Multi Location Brands

Local search becomes very important during times of inflation or economic t...

  • martechnews

MarTech Interview with Arsen Avakian on Digital Media

Arsen Avakian, Co-founder and CEO, Cooler Screens highlights in an Martech...

  • martechnews

Perfect Customer Journey with AdTech and MarTech

The focus on digital channels and content has led to the convergence of AdT...

  • martechnews

How working with Micro-Influencers can be profitable?

Brands and marketers started to attract more micro-influencers to their ad...

  • martechnews

Predictive Analytics in Marketing

Marketing ran on intuition and hunches for years, but the digital age deman...

  • martechnews

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