Can your community locate you when needed? Let's discuss how to put you on the map.
When searching for a business or service, there's a good chance your behaviour resembles that of the majority of Americans: we go online, fire up our preferred search engine, and type phrases like "fly fishing near me" or "plumbers near me" or "local SEO services near me." If you were looking for the last one in Western North Carolina, you've found us!
What is SEO?
SEO abbreviates "search engine optimization." SEO is the practice of increasing the visibility of your website in search engine results for the services or products your business offers. The closer you are to the top of search engine results, the more visible you will be to prospective and current customers searching for your offer.
How did Search Engines evolve?
When the Internet was in its infancy, there were a few websites, so locating the information you desired was simple. As the number of websites increased, users needed assistance locating the desired information; by entering the search engine. Google is the undisputed king of sites that help you find what you're looking for. Bing, Yahoo, and DuckDuckGo are examples. According to Statista, more than 83 per cent of the market uses Google to find what they're looking for; therefore, you should play by their rules.
What makes Google unique?
Google was the first search engine to develop an algorithm to estimate the credibility of a website's content. What began as a review of links between sites has evolved into evaluating more than 200 data points on and off your website to determine your ranking for a particular search query. These data points constitute your "digital footprint," which is the expression of your brand across the Internet, including what you have published and others have posted about you. In the same way that your reputation in social circles is determined by word of mouth, your digital footprint determines your importance online.
What do Local SEO Services involve?
When searching for a local business not so long ago, we would pick up a phone book and thumb through the index to find a list of nearby private schools or the local exterminator. Now that (the majority of) people use the Internet to find businesses in their area, the Internet has become a vital tool for local business discovery. Because the Internet is overflowing with information, you must optimize your content to ensure your name is at the top of the right search results.
While traditional SEO focuses on your business being found on a global or national scale, Local SEO boosts brand exposure in "near me" and other location-dependent searches. A storefront is essential for small and medium-sized businesses (or several within a region).
Local SEO optimization services are not something you can afford to overlook when your target market is regional. Have you ever searched for something like "oil changes near me"? You can thank Local SEO for directing you to the nearby shop rather than the most renowned garage on the East Coast.
Why is Local SEO so crucial?
If you have ever performed a search at work, such as "auto repair near me," and then repeated the search at home, the results were likely slightly different. Google's algorithm takes into account your proximity to potential search results. Google is aware that if your vehicle's dashboard lights suddenly resemble a Christmas tree, you are likely looking for the closest mechanic.
The significance of your Google Business Profile (formerly Google My Business) in Local SEO
Your objective is to appear in the top search results, and your Google Business Profile is essential for ranking in both Google Search and Google Maps. It is the quickest way to confirm the existence and authenticity of your brand. It enables you to share (and manage) essential information such as your NAP (name, address, and phone number), business hours, and the best way to contact you.
Local SEO requires your business to appear in Google's Local Pack (or map listings). Has your Google Business Profile been claimed? It is one of the easiest ways to get ahead of your competitors. This service will increase your local online visibility, help you rank higher than your competitors, and generate more website traffic. The result? Increased leads and sales.
How Local SEO increases sales and leads?
Your business requires a steady flow of qualified leads to meet or exceed its sales objectives. Google Business Profile and Local SEO make it simple for potential clients to locate your website and physical location (if you have one). You can use Google Analytics to monitor the performance of your Local SEO, enabling you to test keywords and campaigns to determine which are most effective for you and your business.
Notably, while Local SEO will drive traffic to your website, it is your responsibility to ensure that visitors will want to stay for a while. Your website should be straightforward to navigate, with quick load times, functional links, and a mobile-friendly layout. People follow the path of least resistance, so you must ensure that your user experience is effortless. Is your website living life to the fullest? Contact us for a complimentary consultation!
How to Improve Local SEO - What is most important?
Local information search has existed since the invention of search engines. However, until recently, it was predominantly restricted to desktop computer users. Now that the U.S. population is nearly saturated with mobile devices, mobile search is the primary method people use to find your company. Why is this essential? According to Google, 76% of people who find a local business via search on their smartphone will visit within one day. How does this affect you? Therefore, search engines must be aware of your company's location. So, how are you discovered?
Google Company Profile
If you're new to online marketing for your business, start here and create a Google Business Profile. This straightforward action can build customer trust and brand recognition. Ensure your information is consistent throughout your digital footprint (your website, social media, GBP, etc.).
Determine what your target audience is searching for and incorporate those terms into your online content. For instance, Cube Creative Design specializes in inbound marketing in Asheville, NC, so we want to include keywords such as Western North Carolina, digital marketing, and, of course, Local SEO.
This hyperlocal, keyword-specific content assists search engines in recognizing your website's relevance to geographical queries.
Backlinks and Link Building
Each page on your website is assigned a link. Creating valuable content that other local businesses may wish to share is one method for enhancing your Local SEO. When individuals share your content and link back to your website, Google gains confidence in your subject matter expertise.
Local Listings and Citations
Your local business is visible on search engines now that you've set up your Google Business Profile (correct?). Ensure that your business has a presence on additional platforms, such as social media and directory listings. Maintain the consistency of your information within your digital footprint so that your reputation continues to grow.
Check out Cube Creative Design's Business Listing Management Services if the prospect of keeping track of your business's numerous listings gives you hives. We provide Local SEO services that are supercharged in Asheville and beyond!
As previously stated, your website must be engaging and user-friendly. No matter how relevant your site's content may be, nobody will stay on a site with bugs, regardless of how valuable the content may be. In addition, ensure that your design is objectively mobile-friendly using Google's Mobile-Friendly test tool. Our web design services may be the solution if your website requires assistance. Contact us for a complimentary consultation!
Online Reputation Management
There are numerous locations where people can post their opinions about your company, and prospective customers will seek out these reviews before conducting business with you. Responding to all reviews demonstrates your regard for genuine feedback (and protects your brand image). It is, therefore, essential to monitor these mentions, regardless of how flattering (or unflattering) they may be.
The greater your number of reviews, the better your Local SEO will be. Cube Creative Design collaborates with Birdeye to offer an all-inclusive platform for soliciting and managing reviews. Contact us immediately for more details!
How does an effective Local SEO campaign look?
Appearing on the first page of search engine results is the primary objective of a Local SEO campaign. For a campaign to be truly successful, additional factors must be considered. You want your business to gain customers and brand recognition ultimately. To evaluate your success in these areas, you should consider whether you are attracting the right prospective customers (and converting them), how much your organic traffic has increased, your site's bounce rate, and your keyword ranking.
Does my business require Local SEO assistance?
The concise response? Probably. Here are several characteristics of companies that cannot afford to forego this investment:
You depend on local clients for sales and revenue.
You want to grow your business in specific geographic regions.
Your organization has outlined service areas (zip codes, neighbourhoods, towns, etc.)
Your company has multiple locations (or services in multiple regions) but is not nationwide.
You wish to claim and manage your company's online directory listings.
You want your business to be visible on maps and navigation apps.
You desire for your business to be included in Google's Local Pack
One of the most important factors to consider when deciding whether to hire a Local SEO firm to handle your local business's SEO services is where your time is best spent. You are an expert in your field; allow us to assist you in providing the best local search engine services in Asheville, North Carolina.
How do you sell Local SEO services to your organization's other decision-makers? Contact us now for a complimentary consultation!
How to Select the Top Local SEO Services Provider?
Suppose the idea of performing Local SEO on your own for your business is overwhelming. In this case, you will want to choose the best of the best to propel your business to the top of relevant search results. Numerous marketing firms provide this service, but how do you know you're selecting the best Local SEO services?
They are Ethical
Your company follows the rules, and you should have the same expectation as your marketing firm. Look for an open, transparent organization that abides by the rules imposed by search engines, social media, and other locations where your digital footprint appears.
They Employ Modern Strategies
Cube Creative Design is results-oriented. We employ proven SEO strategies and inbound marketing campaigns to increase your website's traffic and convert visitors into leads.
They Have Good Communication
In the same way, you expect a light switch to illuminate a dark room, and you should anticipate clear updates on your Local SEO campaign and any significant industry shifts. We are small enough to know your business personally, but we respond to support requests within a couple of hours.
They enjoy an excellent reputation.
You would only select a veterinary clinic after reading customer reviews, so do the same when selecting a Local SEO expert. Cube has served the Western North Carolina market since 2005, utilizing the talents of residents of the Old North State. Examine what others are saying about us.
They Offer Realistic Guarantees
As you have probably heard and learned, life has no guarantees. A professional and seasoned agency will always guarantee that it can boost your Google ranking to the top spot (or anywhere else). The most effective marketers will create quantifiable goals for achieving your objectives while setting reasonable expectations for your local SEO services.
They Provide Transparency in Pricing
Cube Creative Design provides various content marketing services to meet your requirements. You can take advantage of our optimized bundles of services for inbound and social media marketing.
They Understand that Not One Size Fits All
Suppose you require additional time before committing to a full suite of services. In that case, you can pick and choose from our individualized menu. Our reasonably priced Local SEO services in Delhi are just one of the many ways we can assist you in expanding your business.
They Follow Their Preaching
Can you locate a potential Local SEO company via search? If not, they may be distinct from the ones you seek.
What Cube Creative Design can do for you?
While we are experts at assisting businesses like yours to improve their Local SEO, we offer much more. Since 2005, our mission has been to assist in expanding your business by managing your online presence. We can construct and manage your website, its content, social media, online reputation, and online advertising, including Google Ads.
If you're wondering how we have helped businesses like yours to succeed, check out our SEO Case Studies! Our reasonably priced Local SEO services can help you achieve your objectives.