What Is SEO & Why Is It Important?
What Is SEO & Why Is It Important?
SEO, which stands for Search Engine Optimization, refers to the process of increasing the visibility of your website or web content in search engines like Google, Bing and Yahoo! To most people, SEO means making your site more attractive to search engines, so that when users type certain keywords into their search engine, your website will appear in the top results.

What is SEO?

Search engine optimization is the process of optimizing a website so that it will rank higher in search engines for relevant keywords. With over 300 million searches each day, it’s important to understand how you can use the internet to your advantage. It doesn't matter if you're looking for information about modern art or finding out where to buy new shoes, it's likely that a Google search will show up at least once on your list of results.

What does this mean? That Google has become one of the most powerful ways to advertise anything and everything because we're searching for something all the time!


How Does SEO Work?

Search engine optimization (or SEO) is the process of getting traffic from search engines by optimizing your website to rank higher in search results. This can be done through a number of means, but it usually involves on-page and off-page optimizations. On-page refers to optimizing your site's content so that search engines can more easily crawl and understand your content. Off-page refers to links coming from other websites pointing back at your site. When Google sees a high amount of external links pointing back at a particular page or domain, they know that the content must be valuable for people to link back to it - and will rank it higher as such.


The Benefits of SEO

Search engine optimization, or SEO, is the process of making your website rank higher in search engine results pages (SERPS) like Google. As a result, more people will visit your site and you'll get more traffic, which leads to more conversions. This all sounds great but why should you care? Here are some of the benefits of investing in an effective SEO strategy. In fact, Google indicates that they use 200 ranking factors to determine page rank, with page content and relevance being among them.

 Another benefit of SEO is improved conversion rates. When your website ranks high on SERPS, it can lead to better conversion rates because you’re generating more targeted organic traffic than paid advertising alone would provide.

 But wait! There's even more! Another key benefit of having a strong SEO strategy is increased credibility and trust with potential customers due to higher rankings and increased web presence overall.


The Different Types of SEO

The term search engine optimization is often shortened to SEO. Optimizing a website for search engines like Google, Yahoo!, and Bing means that the site is designed in such a way that web crawlers can easily find, index, and categorize its content. There are three main types of SEO: on-page optimization, off-page optimization, and link building. On-Page Optimization - Ensuring your page is fully optimized includes things like making sure your metadata and headers are set up correctly. Off-Page Optimization - Off-page optimization refers to activities you do outside of your website that influence how well it ranks in SERPs. Link Building - Link building consists of activities you do on other websites (called third-party sites) which point back to yours so that both sites rank higher together.


How to Implement an Effective SEO Strategy

#1. Add your website to search engines like Google, Yahoo!, Bing, and Yandex. To do so, you'll need to create a Google Webmaster account or sign up for a Bing Webmaster account. Once you have signed up for one of these accounts, you can submit your site to their respective search engine indexing service. Be sure to provide accurate information about the type of content on your website and use keywords that are relevant to what's written on the pages.  Also be sure to add the appropriate code to each page so that search engines know what each page is about. You will also want to set up an XML sitemap with all the URLs on your site and point it at this same Google Webmaster account or Bing Webmaster account. For more details, consult our Create an XML Sitemap tutorial!