The culture of ice cream consumption and thus its manufacture albeit steadfastly established in North America essentially originated in Europe where people have been enamored by the product.

Rapid urbanization, the growing preference of new flavors, the emergence of dairy alternatives, and growing investments in R&D and new product development among others are anticipated to result in healthy market growth.

Globally consumers are experiencing substantial changes in their respective lifestyles, a few of them are the natural process that is brought about by external factors like that of the global pandemic of COVID 19.