Customers' preferences have shifted from beer and wine to spirits, as well as from illegal alcohol, which has been a long-standing trend throughout Africa.

Distilled Spirits Market was worth US$ 184.2 Bn. in 2020 and total revenue is expected to grow at a rate of 3.3 % CAGR from 2021 to 2027, reaching almost US$ 238.83 Bn. in 2027.

Distilled spirits, also known as "distilled liquor," are simply alcohol that has been distilled. Distilled alcohol is a legal term in most states and countries.