Barbecue-style of cooking is referred to as the low-temperature cooking technique that takes long hours. The market demand for barbecue sauce is expected to increase in the forecasted period along with the increasing use of the barbecue cooking style.

Prime factors, owing to which the global barbecue sauce market is estimated to grow at a significant rate, are increasing cross-cultural interaction and a surge in pivot towards a healthy eating diet as a result of a rise in income and living standards.