Market Research. Do I need to invest in it? Why do I need this? What can this answer for me? What will I get for ROI? How do I know if I need it? Unlike marketing or advertising, market research is a very specialized and specialized service provided by a...

A qualitative research interview (often called an in-depth interview or IDI) is an excellent method for digging deeper on a topic, product, service or brand.

4 Benefits of Conducting Competitive Research Never underestimate your competitors. Most of which we’ll discuss in this blog.

In this article, we'll list 5 common errors in the data collection process and show you how to avoid them, so you can get the best possible data.

Market research is so important that it can mean the difference between success and disaster for a business. Here are some ways to improve market research.

Online surveys can be conducted using several methods. Below are the 9 things that should be considered when conducting an online survey.

Short cuts and a lack of evidence-based research can prove costly, so here's a list of points to watch out for:

The value of the global market research industry grew by more than $40 billion by 2019. The industry is currently worth $73.38 billion and shows no signs of abating.

Read on to understand why emotions matter in market research, how they can be measured and the role emotive surveys play in the process.

Patient satisfaction and experience are high priorities for healthcare institutions today. Especially when patients see themselves as buyers of healthcare services.

Healthcare market research helps you understand the motivations, needs and expectations of patients, healthcare professionals, administrators etc. to provide more effective healthcare overall.

Philomath Research is one of the fastest-growing market research Company, we help to grow your business faster with our market research services.

Getting serious about sample quality involves identifying various sources of fraud, and imposing rigorous quality checks on them in surveys and panel studies to filter them out.