Advertising is an indispensable pillar of marketing and an interactive approach that aids the company in efficiently communicating with its target audience. The medium of advertisement is continuously evolving and has undergone a significant change according to the advertising trend, market trends, and customer preferences.
The current trend is projected to change. Online advertising (through social media advertising and video and audio sharing sites) has gained traction due to the wide use of the internet especially by the millennials for surfing and other purposes. Similarly, in-game advertising has gained momentum in the advertisement market.
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