According to David, the formal CDP Institute definition of a customer data platform is, “packaged software that builds a persistent unified customer database that’s accessible to other systems.”

It should go without saying, but consumers expect a relatively high star rating from businesses. It’s challenging to provide an exact average star rating your business should aim for because they can vary across industries and even across business locatio...

Writing engaging mobile app content is all about polishing your work, making the most of visual media, and marketing it correctly, so that as many people as possible can see your work in the first place.

There’s a reason “content is king” is such a prevalent expression in marketing. Content touches everything you do – from website to ads to emails to social, and a lot more – meaning it often forms the first impression anyone will get of your brand.

The world of e-commerce has not (yet) thought of live streaming as a profitable or accessible way to engage with potential buyers.

Last but not least, hotel brands are in the hospitality business for a reason. Ensuring your hotel’s customer service tactics are up to par across properties is essential. While you likely already have a customer service strategy in place, how do you know...

Uber Explore is a glimpse into the future regarding digital technology and local search becoming one.

Tealium and Meta’s report highlights the critical role of digital leaders in steering their organisational ship amid the tides of marketplace change

Website traffic can be seasonal. The holiday season is extremely busy for some industries, and then interest and website traffic slows down at the beginning of the year.

To know what type of customer data platform you need, you must define your goals and objectives clearly. Start with defining your short-term and long-term strategies for delivering customer experiences.

An effective and engaging partner portal allows suppliers to build strong partnerships that create numerous benefits for both parties.

As marketing copy. The best copywriting doesn’t come from you. Rather, it comes from people who have already experienced your product and have awesome things to say.