The term SEO refers to Search Engine Optimisation, which is the process of improving the search engine rankings of your website. More people are using the internet to perform searches, and this is especially true for Auckland businesses. 94% of people use Google to look up products and services, so it is important to optimize your website to appear highly in Google. This will increase your website's visibility and generate additional revenue. So how does SEO work?
There are two main components of SEO. On-site optimisation is the process of optimizing your website to be visible on search engines. This process involves making your website friendly to people and using the right keywords. It is best to target short-tail, specific keywords. Long-tail keywords are best for local businesses. If you're trying to get more traffic, you need to focus on long-tail and broad-range keywords. Aside from this, it is also important to consider how much competition there is in your field.
Another key aspect of SEO agency Auckland is ensuring your website is well-optimised for search engines. Choosing the right keywords for your business is crucial to getting top rankings. For example, a plumbing business in Auckland should never link to a site that is unrelated to plumbing. And if possible, do not create links to press releases on websites in the US. Although this strategy is common, it doesn't help your SEO. Citations from business directories in other countries are also worthless.
One of the main factors in SEO Auckland is having a quality website. In the first position of Google's search results, 18.2% of the click-through traffic goes to the website at the top. Besides the technical work, it is important to have a great design and functionality. If your website is not able to meet these requirements, you're not going to get high rankings. And you don't want people to see irrelevant links on your website.
There are other tips for SEO in Auckland. Using keywords that are irrelevant to your business will hurt your SEO. If you own a plumbing business in Auckland, you don't want to link to press releases on American websites. This is an old-fashioned way to get top rankings. If you want to make your website stand out, use the best keyword phrases. If you have a website related to plumbing, then you can easily find relevant keywords.
You can also choose keywords with low search volume and long-tail keywords. For local businesses, it is best to use keywords with a low search volume. This will help you get more targeted traffic, but it's unlikely that they'll be helpful to your business. Rather, they'll likely only lead to a large amount of spam. So you need to make sure your website is relevant to the type of keywords that will attract the most potential customers.