The marketing landscape is shifting underfoot. Businesses need to adapt to evolving consumer behaviors and evolving marketing channels to stay relevant, build lasting relationships with customers, and be successful.
The marketing trends listed below are crucial for businesses to consider as they plan marketing strategies for the year ahead; these changes will help many companies stay strong in their industry or expand into new markets.
Marketing experts describe four key areas of overall marketing strategy: product, pricing, promotion, and positioning. These marketing trends focus on each of those areas for 2022; however, they cross over into other marketing forms like customer experience management. The tips you'll see below may seem like long-time coming ideas, but marketing is continually evolving, so marketing teams should be ahead of the curve with all marketing initiatives.
These marketing trends are always provided for your reference only—if you want to fully invest in marketing software that can meet your marketing automation needs!
1. Unique Content Will Drive Conversions
Increasingly unique content will become a new standard. Companies have realized over the years that using "me-too" strategies has resulted in lackluster marketing efforts. The ones who win are those companies who provide valuable content through multiple channels, not just their website or blog.
The new standards require targeted customer insights and original thinking that provides actual value for customers; however, this requires ample time and budget to engage in data-driven marketing activities. This marketing trend is a bit of a "duh," but it needs to continue being reinforced because original ideas are not easy to come by.
2. Companies Will Build on Existing Data to Drive Revenue Growth
As mentioned above, businesses need to collect customer insights through data-driven marketing practices, which involves putting tools in place to measure customer behaviors and preferences. In other words, the marketing department will take marketing automation to the next level. Marketing automation provides marketing teams with decision-making insights that can be applied across marketing efforts. The marketing trends listed below are crucial for businesses to consider as they plan marketing strategies for the year ahead; these changes will help many companies stay strong in their industry or expand into new markets.
3. (More) Data-Driven Marketing Techniques Will Grow in Popularity
Data-driven marketing practices will continue to drive revenue across industries; however, it's important to look beyond traditional marketing analytics to glean consumer insights. Marketing teams need to stay up-to-date on marketing technologies like artificial intelligence (AI) and machine learning algorithms, which help them uncover actionable data faster than ever before.
For more marketing trends in the next five years, check out our blog post here.
4. Targeted Marketing Campaigns Will Be Incorporated into Every Aspect of Life
We've seen targeted marketing for years—from high-profile marketing efforts like Amazon's "Customers Who Bought This Item Also Bought…" suggestions on its product pages to companies who send marketing emails based on customer browsing history or activities (e.g., an online shoe retailer sending the perfect coupon after the consumer has spent time on sneakers). While there is some controversy surrounding data collection and concerns about privacy, this marketing trend will only grow in popularity throughout 2022. Accuracy is key to leveraging marketing automation to develop marketing campaigns that reach a specific audience.