Instagram marketing tips for small businesses
Instagram is no doubt one of the most popular platforms worldwide, having 1.221 Billion Active Users. Not only that but it is also the most popular and preferable social media platform among youngsters. So that’s a plus point if your Business goal is to target a younger audience.
Make sure you give major preference to free Instagram marketing tools. Like Instagram Insights hey are worth more than you realize. Don’t let it go off.
Pay attention to making unique posters for your content. People pay attention to the overall presentation and its design first and then the inside content.
Don’t ignore influencers. They are the best source to reach the maximum potential customers in no time.
Finally, make sure that you tune the proper metrics to look at how your Instagram advertising efforts are paying off.
Focus your attention on the follower growth rate, engagement rate, and your URL click-through rate.