What Is Display Advertising in marketing?
Display advertising is more likely and considered as banners on different sides. These are shown to users on the basis of the user’s search intent. The user can easily disable them if they don’t want to see them. Displayed on different websites which have high traffic. These are the form of digital marketing.
It was initially in 1994 when the first display advertisement was displayed on the website. It has become easier with programmatic advertising. With digital marketing, and an increase in online business display advertisement now plays a significant role. It is beneficial to add them as part of our marketing campaign.
Types Of Display advertisement
Here are the following types:
· Social ads
· Traditional ads
· Responsive ads
· Retargeting ads
· Native ads
Planning your Display Advertising
While planning your display advertisement, it should be kept in mind the platform i.e Google display network, YouTube, Gmail, or social network. Further, it can be in the static picture or video form. It should be kept in mind that these advertisements should be mobile friendly too. The graphics of ads should be eye-catching with strong copywriting and CTA should be mentioned clearly. The user should notice and read the advertisement. The sizes of these vary. The marketer should choose the size according. i.e
Medium Rectangle 300 x 250
Large Rectangle 336 x 280
Leaderboard 728 x 90
Large Mobile Banner 320 x 100
It is important to keep in mind that targeting the right user at the right time on the right website will help you to get more impressions, clicks leading to sales.
Targeting of Display Advertisement
· Site placement advertising: The marketer chooses the website where they would like to run their display ads on.
· Contextual advertising: The networks place ads on relevant websites.
· Remarketing: Remarketing display ads appear in front of users who have been on your website or post-click landing page but have left without completing the conversion.