Data-backed insights on highlighted bit optimization
Around one-fifth of all keywords activate a featured bit
99 percent of all included snippets tend to appear within the very first organic position and take control of 50% of the screen on mobile phones, driving higher-than-average click-through rates (CTR).
The secret to featured bit optimization lies in a few particular areas: long-tail- and question-like keyword technique, date marked content that comes at the ideal length and format, and a succinct URL structure.
Google has constantly been pretty hazy on any details about winning highlighted snippets. This was the case when they were initially presented, making them something services thought about to be the cherry on top of their SEO efforts, which is still mostly the case. Having first-hand understanding about the worth and power of featured bits, Brado teamed up with Semrush to perform the most detailed research study around featured snippet optimization to uncover how they actually work, and what you can do to win them.
Exposing the highlights from a Featured snippets research study that examined over a million SERPs with highlighted bits present, this post unwraps actionable suggestions on amping up your Take a look at the site here optimization technique to finally win that Google reward.
General patterns throughout the featured bit landscape.
With billions of search inquiries go through the Google search box every day, our research study