According to a new market research report ”Web Content Management Market by Solution(Digital Marketing Management, Mobile & Social Content Management, WebExperience Management), Service, Deployment Type (On-Premises, Cloud),Organization Size, Vertical, and Region - Global Forecast to 2022", publishedby MarketsandMarkets™, The Web Content Management (WCM) market size is estimatedto grow from USD 4.91 Billion in 2017 to USD 10.63 Billion by 2022, at aCompound Annual Growth Rate (CAGR) of 16.7%.
Major growth drivers of the Web Content Management marketinclude increasing trend of web-based marketing and seamless web experience tousers through multiple channels such as mobile web and social media.
Browse 69 Market Data Tables and 33 Figures spreadthrough 133 Pages and in-depth TOC on "Web Content Management Market by Solution (Digital Marketing Management, Mobile& Social Content Management, Web Experience Management), Service,Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region -Global Forecast to 2022"
Major Key Companies:
TheWCM market consists of major players such as OpenText Corporation (Canada), IBMCorporation (US), Adobe Systems Incorporated (US), Oracle Corporation (US), SDLPlc (UK), Microsoft Corporation (US), Sitecore Corporation A/S (Denmark),Episerver, Inc. (US), Acquia, Inc. (US), e-Spirit AG (US), Rackspace HostingInc., (US) and Crownpeak Technology (US).
APAC isexpected to grow at the highest CAGR in the WCM market during the forecastperiod. The APAC market is expected to show the fastest adoption of WCMsolutions. The enterprises across various vertical are adopting WCM solutionsto market their products and services and to strengthen the customerrelationship. The large presence of SMEs in this region augments the adoptionof relatively low-cost cloud-based WCM solution for varied business needs. Theregion has a large potential for generation of significant revenue asorganizations are looking forward to strengthening brand presence and loyaltyby reaching customers through various touch points across multiple channelssuch the web, mobile, applications, and social media. Moreover, with theescalating usage of Internet and social media among users, and widespreadpenetration of mobile devices, companies are encouraged to adopt WCM solutionsto efficiently deliver content across multiple channels. Increasingadvancements in mobility and cloud adoption in this region have encouragedorganizations to adopt cloud-based WCM solutions.
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The mediaand entertainment vertical is expected to hold the largest market size duringthe forecast period in the WCM market. The media and entertainment vertical hasexperienced transformations in the generation, management, and distribution ofcontent. There has been a substantial need for managing the web content in thisvertical among publishers, broadcasters, and media portal providers to offer anonline audience with contextual experiences. Moreover, this has increasedprofitability and enabled employees to access rich media files on a real-timebasis. WCM solution offers media and entertainment organization with variousbenefits such as the extended life of content, centralize location for contentmanagement, quick access to the market, and efficient management andpublication of content. This trend is expected to grow in the years to come,with the development of innovative technologies such as interactive contentservices.
The clouddeployment type is expected to grow at the highest CAGR from 2017 to 2022.Cloud deployment solutions of WCM is gaining traction among enterprises acrossvarious industries owing to its benefits such as scalability, improved businessagility, reduced operational cost and issues, and less capital expenditure.Organizations demand solutions to efficiently manage and repurpose theirweb-based content along with integrating it with other systems, such as CRM andmarketing resource management. This empowers organizations to strengthen theirmarketing endeavors cost-effectively. SMEs significantly consider and prefercloud-based WCM solutions as it helps to reduce operational cost and increaseproductivity. Furthermore, WCM solutions empower organizations to enhancebusiness continuity as cloud deployment facilitates ease of accessibility ofdigital content regardless of employee’s and customer’s location.
The Smalland Medium-sized Enterprises (SMEs) segment is expected to grow at the highestCAGR in the WCM market during the forecast period. SMEs face some specificchallenges such as the requirement of domain-specific technical personnel andskilled workforce, budget constraints, and limited economies of scale.Therefore, SMEs are considering cloud-based WCM solutions as they offer severaladvantages such as scalability, flexibility, and reduced operational cost. Theincreasing demand for smart content management, web-based analytics, Digital AssetManagement (DAM), social media integration, and technology integration systemamong SMEs to improve their marketing endeavors, has stimulated solutionvendors to offer economical WCM solutions to clients. In the coming years, SMEsare expected to have a higher adoption rate of WCM solutions as they enhancethe productivity of organization in a cost-effective manner.
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