MarketsandMarketsexpects the global Software-Defined Anything (SDx) market size to grow from USD51.7 billion to USD 160.8 billion at a CAGR of 25.5% during the forecastperiod. The SDx market refers to an architectural framework wherein allcomponents of enterprise’s and service provider’s network and data center, suchas compute, network, and storage, are virtualized to orchestrate networkmanagement, improve network agility, and lower operational cost. In a nutshell,the control plane (software) is abstracted from the data plane (hardware) thatenables network administrators to manage the entire enterprise as well as datacenter infrastructure from a single software console.
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Keyand emerging market players include Cisco (US), Dell EMC (US), HPE (US), IBM(US),VMware (US), Huawei (China), Juniper Networks (US), Microsoft (US), Nokia(Finland), Oracle (US), Aryaka Networks (US), Big Switch Networks (US), Citrix(US), Extreme Networks (US), Infovista (France), NEC (Japan), Nutanix (US),Pluribus Networks (US), Red Hat (US), Silver Peak Systems (US), SUSE (Germany),Adaptiv Networks (US), Arista Networks (US), Bigleaf Networks (US), CloudGenix(US), Cumulus Networks (US), DataCore Software (US), DataDirect Networks (US),FatPipe Networks (US), flexiWAN (Israel), Fortinet (US), Fujitsu (Japan),HiveIO (US), Lavelle Networks (India), Lenovo (Hong Kong), MartelloTechnologies (Canada), Maxta (US), Mushroom Networks (US), NetApp (US), Peplink(US), Pica8 (US), Pivot3 (US), Riverbed (US), Scale Computing (US), StarWindSoftware (US), StorMagic (UK), Stratoscale (Israel), Veeam Software(Switzerland), Versa Networks (US), and Zenlayer (US).
Cisco(US) has its presence in over 100 countries, catering to a wide customer basein the regions of the Americas; Europe, Middle East and Africa (EMEA); and theAsia Pacific, Japan, and China (APJC). In 2018, the company’s total R&Dspending accounted for USD 6.33 billion. This spending on R&D hasinevitably helped Cisco remain a distinguished player in the SDx market. Thecompany focuses on adopting inorganic growth strategies. For instance, itacquired Viptela, a network virtualization company, for USD 610 million. Thisacquisition helped Cisco integrate Cisco’s Integrated Services Routers/Aggregation Services Routers (ISR/ASR) with Viptela’s Software-Defined WideArea Network (SD-WAN) technologies to create Cisco’s new SD-WAN, thecombination of a robust product. It was a simple network model, which customerscan operationalize easily. Cisco also acquired Springpath, one of the leadersin hyper-convergence software, in September 2017. This acquisition enabledCisco to continue to deliver next-generation data center innovation to itscustomers.
HPE(US) is one of the biggest players focusing on the emerging concept ofSoftware-Defined Networking (SDN), SD-WAN, , and Software-Defined Data Center(SDDC). The company has made over 50,000 SDS deployments across the globe andis working toward expanding its reach to be one of the leaders in the SDXmarket. The company focuses more on product launches and developments, whichwould enable it to expand its product portfolio of SDx. For instance, in 2019,the company made a substantial contribution to its R&D activities by investingapproximately USD 1.7 billion. Furthermore, HPE is focused on inorganic growthstrategies to compete and maintain a leading position in the SDx market. Forinstance, in May 2018, HPE acquired Plexxi, to deliver hyper-converged andcomposable solutions with a next-generation data network fabric to itscustomers.
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