The global market is being shaped by an expanded female consumer segment, rising disposable shaver usage, and rising desire for convenient premium shaving products. In this market, key player collaborations and increased demand for simple-to-use goods are projected to boost sales.
Over the forecast period, rising demand for multi-blade razors with lubricating stripes is likely to drive market expansion. For example, Gillette introduced the Fusion ProShield in November 2015, which has lubrication before and after the blades to protect against irritation during every shave - no matter how many strokes a person takes. As a result, shavers market growth is predicted to accelerate.
Many manufacturers are implementing a smart approach to improve product distribution channels in order to reach the target customer, which is likely to boost market growth. For example, in April 2019, digital direct-to-consumer razor firm Harry's announced plans to expand into the offline retail industry by partnering with Boots to offer its products in 300 UK stores.
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