Only 3% of Agencies in South Africa achieve the Premier Partner Status annually. We have done it for the past 5+ years!
What is a Google Premier Partner?
Google Premier Partners are the top partners who have exhibited ad competence and knowledge, satisfied ad spend requirements, provided agency and client revenue growth, and maintained and expanded their customer base. They are the leading companies recognized by Google that manage higher spending and achieve additional certification and performance requirements beyond the baseline Google Partner level.
The factors that determine the top 3% include but are not limited to the following:
Client Growth: Ability of partners to expand their existing client base and recruit new clients, as measured by year-over-year ad spend growth and ad spend growth among new Google Ads clients.
Retention of clients: Demonstrated ability to continue client business, as indicated by the percentage of clients retained year over year
Product diversification: Investment in a results-focused product mix beyond Search, as assessed by the percentage of expenditure in Display, Apps, Video, and Shopping each year.
Annual ad spend: Investment in Google Ads or Google Marketing Platform, as measured by spend across all managed accounts during the year.
With a plethora of digital marketing agencies on the market, Google identifies the finest performers through its highly regarded partner program, with only the elite qualifying for the Google Premier Partner designation.
What this means for our clients is that we can collaborate with Google to receive support and data that will give us an advantage when building their campaigns, whether organic or sponsored.