This is primarily because business owners are familiar with the ins and outs of the platform, because it is flexible and inexpensive, and because it has a wide range of capabilities in its advertising tools. For small businesses looking to generate new avenues for revenue online due to the ongoing pandemic, combining Shopify, Canada’s giant eCommerce platform and Facebook’s Pixel, is the way to go.
Why?
Shopify has seen a massive 47% jump in sales this year due to Covid-19 [1]. To put this in perspective, that’s about a $470 million increase in profit compared to the same quarter, last year. Now, if you take the Facebook Pixel and combine it with digital marketing on Shopify, you’re going to get the most out of your social media budget while maximizing, optimizing, and measuring your Shopify audience. With this said, let’s take a look at what the Facebook Pixel is and how to set it up on your Shopify store.
What is the Facebook Pixel?
The Facebook Pixel is a tiny piece of code that helps you monitor the conversions you get from your Facebook advertisements. You can use the data that it collects to optimize your advertisements, build targeted audience lists for future ads, and see who has interacted with your website. It uses cookies to track your visitors and allows you to monitor website visitor behavior. The best thing about it? You can add it to eCommerce platforms like Shopify.
