Martech Visionary Suresh Vittal Joins CDP leader BlueConic BOD
Customer data platform also expands management team with hire of Tableau VP Jeff Mehalek

The world’s leading pure-play customer data platform (CDP) BlueConic today announced that Alteryx chief product officer and long-time Adobe executive, Suresh Vittal, has joined its board. In addition, former Tableau vice president of sales, Jeff Mehalek, has joined its management team to lead BlueConic’s sales operation as SVP of Sales. The hires come at a time of record growth for the company following the signing of multiple global blue-chip brands during the last quarter. Together, these additions bring a wealth of strategic growth and technology experience to BlueConic.

“Our newly expanded leadership team sets the stage for what we expect to be another year of tremendous growth for the company,” said Bart Heilbron, CEO of BlueConic. “Over the past decade, Suresh has become one of the most prominent and influential leaders and visionaries in the martech space, and his expertise will be invaluable in guiding our strategic direction and roadmap going forward. Given his reputation and the key role he played in shaping marketing technology as we know it, Suresh joining our board is a further endorsement that BlueConic is the horse to pick in the global CDP race.”