Martech Interview with VP, Marketing, Kentico Kontent – Vojtech Boril
Vojtech from Kentico Kontent discusses the importance of content in taking the load off marketers

1. Tell us about your role at Kentico Kontent?
I’m VP of Growth & Marketing at Kentico Kontent which means I’m directly responsible for all our global campaigns, demand generation, international team management, go-to-market strategy etc.

2. Can you tell us about your journey into this market?
Well, Kentico has been in the CMS market for more than 16 years now with its traditional monolithic CMS called Kentico Xperience. However, one of the pillars of Kentico has always been innovation. That’s why 5 years ago, we decided to invest in an internal startup to address an unmet need we were seeing among many of our customers. Back then, it was called Kentico Draft and its goal was to improve the content production process for editors. Draft eventually evolved into something much bigger, Kentico Kontent. And, it’s been quite a ride.

3. What role do you think technology plays in streamlining content production?
Nowadays, technology is at the epicenter of content production and distribution. Not only the way we produce content changed.  More importantly, the way we consume content changed dramatically. These days, the majority of people consume content on multiple devices – from smartphones and iPads to laptops, and even IoT gadgets and voice assistants. And all these changes were driven by… technology.