Invalid Clicks: How They Can Wreak Havoc on Your PPC Campaigns
What exactly are invalid clicks anyways? Why are they important? How can they affect your business’s PPC campaigns? Don’t worry we get to the bottom of all these questions (and more) in the following sections. [See Article: https://sunlightmedia.org/ppc-campaigns/] Rather than waste your time traversing through Google’s documentation regarding invalid clicks (which can be confusing to people unfamiliar with the platform), we’ve compiled everything you need to know regarding click fraud, invalid clicks, and PPC campaign optimization below. Ultimately, protecting your campaign from fraud comes down to stay vigilant. You need to know both what to look for to detect fraud clicks. Create a plan of action to prevent click fraud and to report the invalid clicks.
