When a company launches its Brand, it opt many marketing strategies to increase the awareness and trust about the brand. There are many techniques which are in use but a new kind of technique called Influencer marketing is trending and giving astonishing results.
What is influencer Marketing?
According to influencer marketing agencies in India, Itis a kind of marketing wherein Influencers (people having a huge fan following over digital platforms) collaborate with brands and talk about their products and services. Thus, Brand awareness and trust increase thereby boosting the revenue of the company. Influencers charge their fees which is decided while making the agreement.
Why IM should be incorporated
IM is not a new concept but it’s being used aggressively for instant results. There are two things that are critical in marketing. First, one is reach, i.e. if you talk about your products, how many people are able to actually see your posts. The second one is the conversion rate, i.e. after looking at the content of your product, how many customers actually bought it. These two things reach and conversion rate is easily gettable with the help of IM. For e.g. you are launching a brand for skincare products, now, you ask 10 influencers having 1million followers, (whose fans are more interested in skincare products), to publish the benefits of using your product. Just calculate the huge reach that your Brand will have and the conversion rate will be so high. Therefore, it is high time to incorporate IM in your marketing strategy. Here are some of the pointers given by influencer marketing agencies in Delhi which will convince you more thoroughly.
1. Social Media Platforms – Every single person owns a mobile and is available at various social media platforms. You just have to find the potential customers and convince them to buy your products or services. This becomes easy if you opt IM.
2. Brand Awareness – It is a normal tendency that if more people are aware of a brand, then it will be trusted. Traditional marketing does a great job of building this trust. However, not every company has that much budget. In this case, IM become handy in increasing awareness about your brand.
IM gives you the target Audience – Every influencer has audiences of a particular niche. If you hire a particular influencer and ask her to publish the information and benefits of your product, great numbers of customers would buy the product.