How Can Brands Use AI to Augment Customer Engagement
How Can Brands Use AI to Augment Customer Engagement

India with 1 billion active mobile phone users is one of the largest markets for brands to run experiments, create engagements and eventually turn these engagements to revenue streams. But here is the catch – out of these 1 billion mobile phone users only 50-60% use the smartphone and the rest are still on a feature phone or smart feature phone. So how can the brands engage with these 1BN mobile phone users seamlessly? I call it Last-Mile Digital – A balanced amalgamation of digital and technology to create engaging experiences with the last mile customer powered by hyper-local content, regardless of the type of phone they are using, whether it is a smartphone or feature phone. And Artificial intelligence is one of the key forces leading this paradigm shift. ATechnos, a fast-growing digital transformation company, unveiled its marketing-tech vertical, ALMOND. Leveraging technology and data-driven insights, Almond Solutions offers customised ways for brands and organizations to engage with the last-mile audience in internet-agnostic ways.