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GROW YOUR BUSINESS THROUGH YOUR WEBSITE

brillmindztech

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explore here GROW YOUR BUSINESS THROUGH YOUR WEBSITE

GROW YOUR BUSINESS THROUGH YOUR WEBSITE

I don’t have enough funds for now to afford a WEBSITE!

This is the most common reason why every small business owner doesn't feel like creating a website for their business.

Small Businesses have multiple challenges and the most important one is the financial challenge. When your business is small, or you are just starting up, the most important decision you need to figure out is how to manage the finances of the company and hence tend to make decisions which are financially suitable irrespective of whether it is important or not.

So here are a few important steps you can do to create your online presence effectively and ultimately grow your small business within the limited budget 1. Create a website in the cheapest way For creating a website, you may need to hire professionals which can be very convenient but not cost effective. The cost may range from INR 20,000 to 50,000 depending upon your business needs. However, there are alternative options available which are not that costly, and you can hire freelancers/graduate students who have knowledge of creating it to create a website for you. Also, there are other options too available like you yourself can create a website by using free online tools: WIX.com, Google Business Site, Strikingly.com etc. For E-Commerce, various platforms are available today which gives you installment based website designing services like Zepo.in, Shopify. Yes, you do need to have basic knowledge of web backgrounds if you plan to do it yourself.

Check out your options and evaluate it yourself based on your cost and features requirements. This will be your stepping stone towards creating a strong online presence but in future, you will have to jump back to a professional to get it done in a professional manner and we hope till that time you will have successful business growth.

2. Write precisely about your product and services Strong online presence needs strong content which should precisely reflect your uniqueness about your company, products or services. Creating clear and crisp contents for your websites will fetch you correct customers who actually need your services. No other company or person will know more about your products and services than you, so if you yourself or your team can create content for your company it will be better. You can refine the contents using Microsoft Word or tools like Grammarly. 3. Social Media Presence Once your website is set up with clear and crisp content, it's time to market it. The easiest mediums available today to market your brand or company is through social media. Various platforms like Facebook, Instagram, LinkedIn and Twitter can be utilized for free marketing. All it requires is regular activities over the channel by publishing relevant contents/ posts. You can also integrate Messenger with your page to get instant responses from interested people and respond to them. Remember one thing, people over social media don't want to hear about your marketing posts/contents, so we need to be smart about how and when to do it. Simplest 80:20 rule will be helpful for you to do it. 80 percent of relevant and engaging contents and 20% of your product/ service marketing.

4. Social Media Paid marketing The most traditional way of marketing has used Pamphlets, Billboards etc for many years. But evaluating the results from these is nearly impossible. Also you tend to invest a lot with non-targeted marketing.

While with Social Media Paid Marketing, ROI (Return on Investment) is quite good.

For us has below results:

Amount Spent: INR 660.63
Total Impressions: 26,849 (Ads was viewed this many times)
Reach: 18,975 (Unique people that viewed the Ad)
Ad Clicks: 397

So, the result was viewed as approx. 40 times the amount invested. This is the power of online marketing.

The results are subject to your target and goals as well.

There are various forms of advertisement you can put on Facebook depending upon you. goals: Traffic, Engagement, Leads, Brand Awareness, Reach, App Installs, Video Views.

5. Online reviews on Google+ & Facebook New customer comes to you with either a reference or advertisement. But to build their trust in your customer’s review is going to be very important. Once you have served your customers well and they are happy enough, it's good practice to ask for their reviews.