Western European governments are enacting legislation to manage the discharged plume, which is projected to spice up demand for plume abatement towers during the projection period. Hybrid cooling towers are introduced as a results of technological improvements to minimize the general impact of plume. However, these towers are often two to a few times dearer than ordinary towers. As a result, the Cooling Towers Market has yet to determine a surge in demand. In November 2012, the electrical Power Research Institute (EPRI) within the launched the long-term Technology Innovation Program to preserve water.
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