Market Highlights
Rear-seat entertainment comprisesnavigation, Bluetooth, Wi-Fi, radio, in-car media, and other types of devices.The rear-seat entertainment provides an excellent level of audio fidelity,large touchscreen display, smartphone mirroring, and supports almost all typesof multimedia devices to enhance the passenger’s experience. The GlobalAutomotive Rear Seat Infotainment Market is estimated to witness 12.5% CAGR duringthe forecast period, 2019–2025. The rise in the demand and sales ofautomobiles, growing demand for electronic parts in automobiles, growingautomotive aftermarket sector in emerging economies, and increasing demand forinfotainment systems in automobiles further expected to drive growth of theglobal automotive rear-seat infotainment market during the forecast period.
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Design complexity and growingconcerns about data security, and high maintenance cost of automotive rear-seatinfotainment, is expected to hamper the market growth market during theforecast period. However, data analytics in infotainment systems, technologicaladvancement in automotive rear-seat infotainment, over-the-air (OTA) updatesfor embedded infotainment systems, and advanced technologies like OLED-basedinfotainment systems are providing an ample opportunity for the expansion andgrowth of this market.
Market Research Analysis
In terms of region, the globalmarket for the automotive rear-seat infotainment is segmented into NorthAmerica, Europe, Asia-Pacific, and the rest of the world. North America isexpected to hold the largest share in the global automotive rear-seatinfotainment market during the forecast period owing to the increase in demandfor automotive and digital entertainment and the rising demand for passengercars is expected to increase the demand and sales of automotive rear-seatinfotainment. Moreover, the region is home to many key automotive electronicsmanufacturers. On the other hand, Europe is projected to witness significantgrowth for the automotive rear-seat infotainment market. Growing research anddevelopment by key players and the presence of major market players in Germanyand France is expected to support the AutomotiveRear Seat Infotainment Market growth of the market during the forecastperiod. Furthermore, growing investments in the development of autonomous andconnected vehicles, increase in government regulations towards safety in Europeare expected to drive the demand for automotive rear-seat infotainment marketin this region during the forecast period.
The Automotive Rear SeatInfotainment Market in Asia-Pacific is expected to witness significant growthdue to the rising population, the increasing per capita income, and the growingautomotive industry. The rest of the world includes the regions, such asSouth America and the Middle East & Africa. The Middle East & Africa isan emerging market owing to demand luxury vehicles and an increase in demandfor high-end electronics with in-built safety and convenience features invehicles. South America is expected to witness rapid growth in the market dueto improving consumer spending and lower interest rates in the countries.Countries such as Brazil and Argentina are significantly contributing to thegrowth of the market owing to the government initiatives, which are pushing therapid development of the automotive industry.
Scope of the Report
This study provides an overviewof the Global Automotive Rear Seat Infotainment Market, tracking three marketsegments across four geographic regions. The report studies key players,providing a six-year annual trend analysis that highlights market size, andshare for North America, Europe, Asia-Pacific, and the Rest of the World. Thereport also provides a forecast, focusing on the market opportunities for thenext six years for each region. The scope of the study segments the globalautomotive rear-seat infotainment market by the operating system, technologytypes, end-user, and region.
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By Operating System
QNX
Linux
Microsoft
Others
By Technology Types
Multimedia Player
Navigation Systems
By End User
OEM
Aftermarket
By Regions
North America
Asia-Pacific
Europe
Rest of the World
Key Players
The Leading Players in the GlobalAutomotive Rear Seat Infotainment Market include KENWOOD Corporation(Japan), Delphi Automotive PLC (UK), VOXX Electronics Corp. (US), VisteonCorporation (US), Alpine Electronics, Inc. (Japan), Continental AG (Germany),Harman International (US), Panasonic Corporation (Japan), PioneerElectronics (US), Denso Corporation (Japan), and Garmin Ltd (Switzerland).
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Market Research Future (MRFR) isa global market research firm that takes great pleasure in its services,providing a detailed and reliable study of diverse industries and consumersworldwide. MRFR's methodology integrates proprietary information with differentdata sources to provide the client with a comprehensive understanding of thecurrent key trends, upcoming events, and the steps to be taken based on thoseaspects.
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