RootsAnalysis has announced the addition of “AR/ VR based Healthcare Digital Marketing Service Providers Market,2020-2030” report to its list of offerings.
Over time, various pharmaplayers have taken advantage of these immersive technologies for education,training as well as marketing, purposes. These technologies have beendemonstrated to be capable of driving better customer engagement, andgenerating useful insights based on their expectations and purchase behaviors.Given the increasing demand for immersive technologies in the healthcare andpharma marketing, several stakeholders are expected to forge alliances with AR/ VR service providers in the foreseen future. Owing to the rising interest ofbig pharma players in this domain, we expect an escalated industry-wideadoption of such technologies.
Morethan 125 companies claim to offer different AR / VR based digital marketingservices to the healthcare and pharma industry
The majority of playersengaged in providing AR / VR based digital marketing services to the healthcareand pharmaceutical industry are small-sized companies (63%), followed bymid-sized (32%) and large players (5%). In addition, majority (38%) of theplayers were established during the period 2011-2015.
Severalbig pharma players have taken significant strides in in the field of AR / VR
These instances are eitherby collaborating with digital marketing service providers or throughdevelopment of in-house capabilities. Majority (18%) of the instances wererecorded in the year 2018.
Morethan 350 industry players have been identified as likely partners for AR / VRbased digital marketing service providers
The potential strategicpartners have been identified by evaluating more than 4,500 industry sponsoredclinical trials (including phase I / II, phase II and phase II / III trials),and have been analyzed based on our proprietary scoring criteria.
Currently,a significant proportion (57%) of service revenues is generated from AR baseddigital marketing projects
In 2020, VR based projectsare anticipated to contribute to 42% of the overall market share. It is worthmentioning that, in the foreseen future, service revenues generated through MRbased technologies are anticipated to grow at a CAGR of 5% till 2030.
TheUSD 3.04 billion (by 2030) financial opportunity within the AR/ VR based healthcare digital marketing service providers market has beenanalyzed across the following segments:
· AR Based Services
· MR Based Services
· VR Based Services
· Large Companies
· Small and Mid-sized Companies
· North America
· Rest of the World
Theresearch includes detailed profiles of key players engaged in this domain; eachprofile features an overview of the company, recent developments and aninformed future outlook.
· CG Life
· Impact XM
· INVIVO Communications
· Quast Media
· Tipping Point Media
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