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NEW QUESTION 33
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
- A. What publication lists will be used?
- B. How will Marketing Cloud and the database sync up?
- C. Will new users have an "Email ID"?
- D. Will the company need a custom preference center?
- E. What will be used as Subscriber Key?
Answer: B,C,E
NEW QUESTION 34
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. Why do they require 10 years of historical data in Marketing Cloud?
- B. Does their License include support for REST APIs?
- C. How many API calls are included in their License?
- D. Does their License include the Large Data Extensions feature?
Answer: A,B
NEW QUESTION 35
Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)
- A. Send emails to a purchased list with a request to opt-in
- B. Use incentives such as a discount or free shipping to encourage opt-in
- C. Capture email addresses through the use of browser cookies
- D. Offer email opt-in when customers create an account
Answer: B,D
NEW QUESTION 36
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- B. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- C. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- D. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
Answer: A
NEW QUESTION 37
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