Data-backed insights on featured snippet optimization
Around one-fifth of all keywords set off a highlighted snippet
99 percent of all included snippets tend to appear within the very first natural position and take control of 50% of the screen on mobile phones, driving higher-than-average click-through rates (CTR).
The key to featured Have a peek at this website bit optimization lies in a few specific areas: long-tail- and question-like keyword strategy, date significant content that comes at the best length and format, and a succinct URL structure.
Google has actually constantly been quite hazy on any details about winning featured snippets. This was the case when they were first introduced, making them something companies considered to be the cherry on top of their SEO efforts, which is still mainly the case. Having first-hand knowledge about the worth and power of highlighted bits, Brado teamed up with Semrush to conduct the most comprehensive research around featured snippet optimization to uncover how they actually work, and what you can do to win them.
Revealing the highlights from an Included bits study that examined over a million SERPs with highlighted bits present, this post unwraps actionable tips on amping up your optimization technique to finally win that Google reward.
General patterns throughout the included bit landscape.
With billions of search queries run through the Google search box every day, our study discovered that around 19