Data-backed insights on featured bit optimization
Around one-fifth of all keywords set off a featured bit
99 percent of all featured snippets tend to appear within the very first organic position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR).
The secret to featured snippet optimization lies in a couple of particular areas: long-tail- and question-like keyword method, date significant content that comes at the ideal length and format, and a concise URL structure.
Google has always been quite hazy on any information about winning featured bits. This was the case when they were initially introduced, making them something organizations considered to be the cherry on top of their SEO efforts, which is Click for more still mainly the case. Having first-hand understanding about the worth and power of highlighted snippets, Brado teamed up with Semrush to carry out the most thorough research around included bit optimization to uncover how they truly work, and what you can do to win them.
Revealing the highlights from a Featured bits research study that examined over a million SERPs with highlighted bits present, this post unwraps actionable tips on amping up your optimization strategy to finally win that Google prize.
General patterns across the included bit landscape.
With billions of search inquiries run through the Google search box every day, our study discovered that around 19 percent